SEO for plumbers and heating companies is won or lost on the night a pipe bursts or a furnace quits in January. If your profile shows the wrong hours, a vague category or reviews from three years ago, the homeowner scrolls past and calls whoever looks open and trusted.
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A specialist reads every request and replies personally.
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Calls are scheduled in your working hours, in any Canadian time zone.
2020
Building since
1,000+
Clients served
Canada
Served remotely
4.6/5
Rated on Clutch
Quick answer
SEO for plumbers, and SEO for HVAC contractors, means setting up your Google Business Profile, website and reviews so you appear when someone nearby needs a repair, often urgently. The core pieces are honest hours, the right categories, clear service areas and recent reviews that mention the job and the technician.
Demand follows the Canadian seasons. Furnace and boiler calls climb with the first cold snap, frozen and burst pipes follow deep freezes, and air conditioning searches pick up in summer heat. Sump pump work often follows spring thaw and heavy rain. A profile and website planned around that calendar are ready before the phones get busy.
Google ranks local results mainly on relevance, distance and prominence, and the local pack usually shows three businesses. For urgent jobs, being open matters too: the open now filter on plumber Google Maps results relies on your listed hours.
What's included
We do the work inside your own accounts.
We pick the primary category from the work that brings in most of your jobs, such as Plumber or HVAC contractor, then add Heating contractor, Air conditioning contractor or others only where they describe services you sell.
Regular hours, emergency availability and special hours for Victoria Day, Canada Day, Thanksgiving and Christmas. If after-hours calls reach an answering service that books next-morning visits, the profile and website say exactly that.
Up to 20 service areas that reflect where your vans really go, with the address hidden if customers never visit. Services cover drains, water heaters, sump pumps, backflow testing, furnaces, boilers, heat pumps and air conditioning, in the words customers type.
We set up call tracking so you can see which calls came from Google, while keeping your main local number on the profile as an additional phone, the way Google's guidelines allow. Reports then show real call counts.
Review requests go out after each completed job with the technician's first name, so reviews naturally mention who came. Every customer is asked, nothing is offered in return, and texts and emails follow CASL. Our Google review management service runs this end to end.
Provincial gas and trade licensing differs, and some work needs specific certification. We mention the licences and insurance you actually hold in the description and on your website, and leave out anything you cannot show. Check your province's licensing body.
Furnace maintenance reminders in early fall, frozen pipe advice in winter, sump pump checks before spring thaw and air conditioning service before the first heat wave. Each post carries a real photo and a way to book.
Branded vans, technicians in uniform, clean installs and tidy mechanical rooms show customers who will arrive at their door. We keep customer faces and addresses out of shots and use only photos you have permission to share.
Emergency searches
Emergency calls are the most tempting place to cut corners. A profile set to open 24 hours when nobody answers at night produces missed calls and angry reviews, and misleads people with water on the floor or no heat. If you run a true round-the-clock service, show it clearly; if not, say when your first technician starts. Our guide on how to rank on Google Maps explains why accuracy beats tricks.
Other trades
The same approach suits most local contractors: honest hours, true categories, real service areas and reviews from every job.
How it works
Hours, categories and service areas come first.
We score your HVAC Google Business Profile or plumbing profile out of 100, run geo-grid snapshots for your main searches, and check hours, categories, service areas and duplicates. The free local SEO audit is where every engagement starts.
We correct categories, service areas and hours, write the description, build the services list and set up call tracking the guideline-safe way. Licence and insurance mentions go in only where you can back them up.
Post-job review requests that name the technician, reply templates for praise and complaints, and consistent listings across YellowPages.ca, 411.ca, the BBB and trade associations you belong to.
Seasonal posts timed ahead of the furnace, frozen pipe and air conditioning seasons, plus website service pages for the jobs customers search for, with real photos and honest information about availability.
Monthly geo-grid reports and call data from your own Google accounts. We cannot guarantee rankings, so we report what changed and what comes next. Ongoing Google Business Profile management keeps hours and posts current.
Free audit · Guideline-safe changes · Reporting from your own accounts
Packages
Two separate things you can buy, and a free audit that tells you which one you need. Prices are in Canadian dollars, plus applicable GST/HST, and scoped after the free audit, once we know how many locations you have and what needs fixing.
| Free audit | One-off setup and optimization | Monthly management | |
|---|---|---|---|
| You get | Your profile scored out of 100, a geo-grid ranking snapshot and the fixes ranked by value | Every fix made: categories, services, description, photos, links, NAP and suspension risks | Posts, photos, review replies, edit monitoring, citations and rank tracking, every month |
| Who does the work | We do the review | Our team, with your approval on changes | Our team, on an agreed monthly plan |
| Reporting | One written audit | Before and after, from your own accounts | Monthly, from your own Google accounts |
| Price (CAD) | Free, no obligation | Scoped after the free audit | Scoped after the free audit |
| Best when | You do not know why you are not showing | You know the profile needs fixing once | You want it kept active and growing |
FAQ
The things Canadian business owners ask before they commission anything. If yours is not here, put it in the form.
Only if someone genuinely answers and can dispatch a technician at any hour. Otherwise set your real hours and explain your after-hours options on the website. Listing round-the-clock service you do not provide leads to missed calls and poor reviews, and it misleads people facing a real emergency.
Choose the primary category from the work that brings in most of your jobs, often HVAC contractor or Heating contractor, then add Air conditioning contractor, Plumber or others only if you sell those services. You get one primary and up to nine additional categories, and each should be accurate.
Not when they are set up properly. Use the tracking number as the primary phone and keep your main local number as an additional phone, which Google's guidelines allow. Keep that main number consistent on directories and your website so your details still match everywhere.
It helps when they do, because reviews that name the technician and describe the job read as genuine to other customers. Include the technician's first name in the review request so customers remember who came. Never write reviews yourself, ask staff to post them, or offer anything in return.
It is worth mentioning the provincial trade and gas licences you hold in your description and on your website, because customers want reassurance before someone works on their gas lines or plumbing. Requirements differ by province and trade, so check your provincial licensing body, and mention only current licences.
Yes. Heating, frozen pipe and burst pipe searches rise with the cold, so update hours, services and posts before winter rather than during it. Post furnace maintenance reminders in the fall, add holiday hours early, and make after-hours options clear before the first deep freeze.
Start here
Request the free audit for your profile score, a geo-grid map pack report for your main emergency search and the fixes ranked by value.
Thanks, that’s with us.
A specialist reads every request and replies personally.
Book a time that suits you, or send a message on WhatsApp.