Custom software built around how you actually work.

Custom software development is the process of designing, building, testing and deploying software for one business’s specific requirements, rather than buying a product designed for a broad market. The business owns the software outright, it is built around their exact workflows, and it integrates precisely with the systems they already use.

Custom software typically costs from £8,000 for a focused internal tool to £80,000+ for a full enterprise platform. Most business web applications with several integrations fall between £20,000 and £45,000. Cost depends on the number of features, the integrations required, the complexity of the data model and the timeline. We give a written quote, with scope and exclusions agreed up front, after a free discovery call.

A focused MVP or internal tool typically takes 4–8 weeks. A full web application with integrations and a complex data model typically takes 3–6 months. We work in two-week sprints, so you see and test working software every fortnight rather than waiting for a big reveal at the end.

Yes. Ownership of the intellectual property transfers to you on full payment, as set out in your contract. You then receive the complete codebase, documentation and deployment access, with no ongoing licence fee and no vendor lock-in. Any developer can pick the project up after us.

Buy when an existing product covers most of what you need and your process is not a source of advantage. Build when you are paying for workarounds, staff re-keying data, growing per-seat licences, integrations a vendor will not support, or when the way you work is what sets you apart. We will tell you on the first call if buying is the better answer.

We mainly use React and Next.js for front ends, Python (FastAPI or Django) or Node.js for backends, and PostgreSQL for data, deployed on AWS, GCP or Azure with Docker and CI/CD pipelines. We choose the stack for your requirements and your team’s future hiring, not for our convenience.

Yes. We design and build REST and GraphQL APIs, microservices and data pipelines in Python and Node.js, and we integrate custom software with any system that has an API: including Salesforce, HubSpot, Stripe, QuickBooks, Xero, Shopify, Microsoft 365 and Google Workspace. We build APIs with documentation, and with error handling designed to retry and alert.

Yes. We analyse your existing codebase, database or desktop application, extract the business logic, and rebuild it as a modern web application: migrating your data and preserving the workflows your team relies on. Where possible we modernise in stages so the old system can keep running while the new one is tested.

It can be more secure than off-the-shelf tools because access is designed around your roles and nothing is exposed that you don’t use. We build in role-based access control, encrypted data in transit and at rest, secrets management, audit logging and dependency updates, and we design data handling to support GDPR requirements for UK and EU clients.

Look for a company that asks about your process before your features, gives a written quote with clear exclusions, shows working software every sprint, sets out IP ownership clearly in the contract, and is willing to tell you not to build. Check verified reviews on independent platforms: ours are 4.8 on Fiverr across 944 reviews, 4.6 on Clutch and 100% job success on Upwork.

Support after launch is available through optional maintenance retainers agreed with you, covering bug fixes, security patches, minor changes and feature roadmaps. Alternatively, we can hand the project over to your own developers with documentation and a walkthrough.

Yes, where it earns its place. We assess each workflow for document processing, semantic search or summarisation through AI integration, for processes an AI agent could run end to end, and for forecasting or scoring where your data supports a machine learning model: with people approving the steps you want approved.