Personalisation & product recommendations
Recommendation models trained on browsing and purchase history that personalise product pages, baskets, search results and emails for each shopper.
We build the systems that sit behind a storefront: product recommendations, demand forecasting, order and fulfilment automation, marketplace and ERP integrations, support AI and competitor price monitoring. They connect to Shopify, WooCommerce, Amazon and the tools you already use. For online retailers, brands and wholesalers in the UK, USA, Europe and beyond.
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A senior engineer reads every enquiry and will reply as soon as they can.
Book a time that suits you, or send a message on WhatsApp.
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Clients since 2020
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1–2 wks
Typical build for one order workflow
Technologies we build with
Quick answer
AI and automation help an ecommerce or retail business by taking over the repetitive, data-heavy work behind the store. Typical builds recommend products to each shopper, forecast demand by SKU, route orders to warehouses and 3PLs, keep stock in sync across marketplaces, answer routine customer questions and track competitor prices, all connected to the platform and back-office systems the business already runs.
Most retailers do not need a new store to get there. The gains usually sit in the gaps between systems: orders re-keyed from one tool to another, stock counts that drift between channels, pricing decided without market data, and support inboxes answering the same questions. We close those gaps with integrations, automation and models trained on your own sales history. For the support inbox itself, see our AI chatbot for online shops.
Need the storefront itself? That is a separate service: see ecommerce website development, Shopify development or dropshipping store setup. This page covers the technology that runs the business around the store.
What we build
Each one connects to your store, marketplaces and back office, and is scoped around a specific operational problem rather than a generic feature list.
Recommendation models trained on browsing and purchase history that personalise product pages, baskets, search results and emails for each shopper.
SKU-level forecasts that account for seasonality, promotions and lead times, feeding reorder suggestions and purchase orders instead of spreadsheet guesswork.
Orders routed to the right warehouse or 3PL, split shipments handled, tracking pushed back to customers and exceptions flagged for a person to review.
Two-way sync of products, stock, orders and invoices between your store, Amazon, eBay, your ERP, accounting software and fulfilment partners.
AI assistants that answer order status, returns, sizing and product questions from your own data, with clean handover to your team for anything complex.
Web scraping pipelines that track competitor prices, stock and assortment, with alerts and repricing rules you control.
One view of sales, margin, returns, stock and marketing across every channel, built on a data warehouse and dashboards your team will actually use.
Returns triage, product data enrichment, supplier feed imports and invoice matching, automated so staff stop re-keying the same information.
Why it matters
Growth usually adds channels, SKUs and suppliers faster than it adds systems. The result is manual work in the gaps.
Not sure where to start?
Describe how an order moves through your business today. We will point out which step is worth automating first, and whether AI is needed at all.
Examples
Typical problems retailers bring to us and what the system does. Illustrative examples of what we build, not client results.
A central service that pulls orders from Shopify, Amazon and eBay, reserves stock, sends orders to the 3PL and pushes tracking and stock levels back to every channel.
Aim: no re-keying and fewer oversold items
A forecasting model trained on sales history, promotions and supplier lead times that produces weekly reorder suggestions for the buying team to approve.
Aim: less overstock and fewer stockouts
A recommendation engine that suggests complementary items on product pages, in the basket and in post-purchase emails, based on what similar shoppers bought.
Aim: more relevant suggestions and larger baskets
Scrapers that monitor competitor listings on a schedule, match them to your catalogue and flag products where you are out of line with the market.
Aim: pricing decisions based on current market data
An AI assistant on the website and email that looks up live order status, explains the returns policy and passes complex cases to a person with full context.
Aim: routine questions answered without waiting for staff
AI that reads purchase orders arriving by email or PDF, matches products and prices, and creates draft orders in the ERP for a person to confirm.
Aim: trade orders entered accurately without manual typing
How we work
We start with the process, not the tool, so the build solves the problem that actually costs you time or sales.
We walk through your channels, systems and the operational problem, and tell you honestly whether automation, AI or a simpler fix is the right answer.
30 minutesWe check the APIs, order data and sales history available, map how data should flow, and send a written quote with scope and exclusions.
Typically 1 weekWe build the integration, automation or model and test it against real orders and historical data before anything touches live customers.
Depends on scopeWe roll out gradually, add logging and alerts for failed syncs or unusual predictions, and offer ongoing monitoring and improvements under an optional plan.
Launch, then optional planClear scope · Regular demos · Full handover
Is it right for you?
We would rather recommend an off-the-shelf app than build something you do not need.
Technology
We connect to the platforms retailers already run and use proven tools for data, AI and automation.
Sub-sectors
The same building blocks, shaped around how each kind of retailer sells.
FAQ
Straight answers to what retailers ask before starting an AI or automation project.
Still have a question?
Ask us directly. A senior engineer reads every question.
Ask about your projectAI is used in ecommerce and retail to personalise product recommendations, forecast demand by SKU, automate order routing and fulfilment, answer customer questions, track competitor prices and spot patterns in sales and returns data. The most useful systems are trained on the retailer’s own history and connected to its store, marketplaces and back-office software, so their output turns into action rather than a separate report.
We do both, but as separate services. This page covers the technology behind the store: forecasting, recommendations, order automation, integrations, support AI and price monitoring. For the storefront itself, see our ecommerce website development, Shopify development and dropshipping store setup services. Many retailers keep their existing store and add these systems around it, which is usually faster than rebuilding.
It depends on the system, and every project gets a written quote after a free scoping call. As typical ranges from our service pages: a single automated workflow costs £2,000–£5,000 under business automation, a focused AI support chatbot £5,000–£15,000 under AI chatbot development, a focused forecasting or recommendation model £8,000–£25,000 under machine learning, and a managed competitor price feed £200–£2,000 a month under web scraping.
A single order or stock workflow typically takes one to two weeks, and multi-system automation three to six weeks. A focused customer-support chatbot is typically two to four weeks. Forecasting and recommendation models typically take six to sixteen weeks, because the sales data has to be cleaned and the model tested against past results. You get an estimated timeline with the written quote.
Yes. We build two-way integrations that sync products, stock, orders, customers and invoices between Shopify or WooCommerce and ERPs such as NetSuite or Odoo, accounting tools such as Xero and QuickBooks, and warehouse or 3PL systems. Where a platform offers an API we use it; where it only accepts files or email, we automate those too, with logging so failed syncs are visible.
Yes. We build a central order and stock service that pulls orders from each channel, updates one source of truth for inventory and pushes the correct stock level back to Shopify, WooCommerce, Amazon, eBay and other marketplaces. Safety buffers and channel rules are configurable, and mismatches are flagged for review instead of silently overselling.
Demand forecasting uses your historical sales, seasonality, promotions, stock-outs and supplier lead times to predict how much of each product will sell in the coming weeks. The forecast then feeds reorder suggestions or draft purchase orders that your buyers approve. It works best with at least one full year of sales history, so seasonal patterns can be learned rather than guessed.
Collecting publicly available prices is common practice, but the legal position depends on the website’s terms, the jurisdiction and whether personal data is involved. We only collect public product data, respect rate limits and avoid anything behind a login. We will explain the practical limits during scoping, but you should take your own legal advice on how you use competitor data.
It should not, because a well-built support assistant answers only from your own policies, product data and live order information, and hands over to a person when it is unsure or the question falls outside what it knows. We test it against real customer questions before launch, log every conversation for review, and set clear rules for refunds, complaints and anything that needs human judgement.
Not always. Stores with limited history can start with rules and content-based recommendations that use product attributes such as category, colour or price. As purchase and browsing data builds up, a collaborative model that learns from what similar shoppers bought can replace or blend with those rules. We check your data during scoping and recommend the approach it can support.
Yes. SpiderHunts Technologies works remotely with ecommerce and retail businesses in the UK, USA, Canada, Europe, Australia and elsewhere. We handle multi-currency and multi-market data, and build with GDPR safeguards for customer data. Responsibility for regulatory compliance stays with the retailer, and we design systems to support it.
Start here
Describe your channels, systems and the task that takes too much time or loses sales. You will get an honest view on what to automate first, a likely approach and a realistic cost range, free and with no obligation.
Thanks, that’s with us.
A senior engineer reads every enquiry and will reply as soon as they can.
Book a time that suits you, or send a message on WhatsApp.