Local SEO in Vancouver rarely stops at the city line: customers in Burnaby, Richmond or North Vancouver search with their own municipality in mind, and a profile set up only for Vancouver can be invisible to them. If you are missing from the map pack across the Lower Mainland, that is where we start.
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Quick answer
Local SEO in Vancouver is the work of getting your Google Business Profile, website and reviews into the map pack for the neighbourhoods and Lower Mainland municipalities you serve. Google says local results rest mainly on relevance, distance and prominence, so the setup has to match where your customers actually are.
The Lower Mainland is a set of separate cities that customers treat as separate places. Someone in Coquitlam looking for a dentist expects results near them, not across town in Kitsilano. Service areas, website pages and reviews should reflect the municipalities you really cover, and nothing beyond them, because listing places you never visit helps nobody.
Seasons and languages add two more layers. Wet winters change what people need from trades, summer brings visitors to tourism and hospitality businesses, and many customers search in Punjabi, Mandarin or Cantonese as well as English. A profile handles some of this well and some not at all, and it helps to know which is which.
Languages
A profile has one name and one description, so most language work happens around it.
Lower Mainland
Customers search with their own city's name, and Google weighs distance from the searcher.
Burnaby sits between Vancouver and the Tri-Cities, and town centres such as Metrotown and Brentwood draw their own searches. A business based in downtown Vancouver usually needs reviews, photos and website pages that mention Burnaby before it appears there.
Richmond is its own city south of Vancouver, across the Fraser River. Many businesses there serve customers in Mandarin and Cantonese as well as English, so review replies, photos and website pages in those languages do more than anything added to the name.
Surrey has town centres of its own, including Guildford, Newton, Fleetwood, Cloverdale and South Surrey, and many customers who search in Punjabi. List Surrey as a service area only if you really travel there. Our Surrey page covers the city in depth.
North Vancouver is two municipalities, the City and the District, and West Vancouver is a third. Customers there often search by those names. Trades that cross the bridges should list each one they serve rather than assume a Vancouver service area covers them.
The Tri-Cities are three separate municipalities and three separate searches. A Coquitlam business serving all three should list each as a service area and give each a page on its website, written for that city rather than copied with the name swapped.
Kitsilano, Mount Pleasant, Yaletown and Commercial Drive behave like small markets. A café in Kitsilano is found mostly by people nearby. Neighbourhood names in photos, posts and website copy help, but distance still decides much of who sees your business.
How it works
Map pack SEO in Vancouver works best when the profile is ready before demand changes, not after.
We score your profile out of 100 and run a geo-grid for your main search across the neighbourhoods and municipalities you serve. That shows whether you reach Burnaby or the North Shore at all, or only the streets around your address.
We set the primary category and up to nine additional ones, rewrite the 750-character description, list services and set service areas to the municipalities you really cover, following our Google Business Profile optimization service, adapted for the Lower Mainland and its separate cities.
Before the autumn rain, roofers, gutter cleaners and drainage businesses need services, photos and posts ready for leak and moss searches; see our page on SEO for roofers. Tourism and hospitality businesses do the same before summer, with hours, menus and patio details.
We set up review requests around CASL consent and an unsubscribe link, and make your details match on YellowPages.ca, Yelp, Bing Places and Apple Business Connect. Then we rerun the grid and report from your own Google accounts, by municipality, so you see whether Richmond moved while Coquitlam did not.
Free audit · Guideline-safe changes · Reporting from your own accounts
Starting point
For a Google Business Profile in Vancouver, we would check where it can appear at all before any content work. Comparing an SEO company in Vancouver? Ask to see checks like these first; ours come with the free audit.
Packages
Two separate things you can buy, and a free audit that tells you which one you need. Prices are in Canadian dollars, plus applicable GST/HST, and scoped after the free audit, once we know how many locations you have and what needs fixing.
| Free audit | One-off setup and optimization | Monthly management | |
|---|---|---|---|
| You get | Your profile scored out of 100, a geo-grid ranking snapshot and the fixes ranked by value | Every fix made: categories, services, description, photos, links, NAP and suspension risks | Posts, photos, review replies, edit monitoring, citations and rank tracking, every month |
| Who does the work | We do the review | Our team, with your approval on changes | Our team, on an agreed monthly plan |
| Reporting | One written audit | Before and after, from your own accounts | Monthly, from your own Google accounts |
| Price (CAD) | Free, no obligation | Scoped after the free audit | Scoped after the free audit |
| Best when | You do not know why you are not showing | You know the profile needs fixing once | You want it kept active and growing |
FAQ
The things Canadian business owners ask before they commission anything. If yours is not here, put it in the form.
List them only if you actually travel there to serve customers. Google allows up to 20 service areas within about two hours of driving, so most Lower Mainland municipalities fit. Each listed area should match real work you do there and, ideally, a website page written for that city.
Sometimes, but distance limits it. Google weighs how far the searcher is from your business, so a Kitsilano storefront is shown mostly to people nearby. Strong reviews, accurate categories and useful website content can widen the radius, though no one can guarantee a position across the whole city.
You have one description of up to 750 characters, so most businesses write it in their main customer language. If staff serve customers in Punjabi, Mandarin or Cantonese, say so plainly. Fuller content in those languages belongs on your website, linked from the profile.
Start before the autumn rain. Add the leak repair, gutter and moss removal services you really offer, upload recent photos of real jobs, check your hours and plan posts for the months people notice problems. Ask happy customers for reviews with consent and an unsubscribe link.
Yes, the details change. Visitors search near where they are standing, usually on a phone, so hours, menus, photos, attributes and holiday hours for Canada Day and BC Day need to be right before the season starts. Replies to visitors' reviews also help the next traveller decide.
Two. The City of North Vancouver and the District of North Vancouver are separate municipalities, and West Vancouver is a third. If you serve the North Shore, list each one you actually travel to, and give your website a page that names them correctly.
Start here
Ask for the free audit: your profile score, a map pack ranking report for your main search and the fixes that matter most.
Thanks, that’s with us.
A specialist reads every request and replies personally.
Book a time that suits you, or send a message on WhatsApp.