Local SEO for dentists decides whether a patient with a cracked tooth on a Saturday finds your practice or the clinic two streets over. If your profile has the wrong category, thin services and a handful of old reviews, Google Maps has little reason to show you, however good the care is.
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2020
Building since
1,000+
Clients served
Canada
Served remotely
4.6/5
Rated on Clutch
Quick answer
Local SEO for dentists means making your practice the clear answer when someone nearby searches for a dentist, an urgent appointment or a specific treatment. Most of the work happens on your dental Google Business Profile, supported by your website, consistent directory listings and genuine patient reviews.
Google says it ranks local results mainly on relevance, distance and prominence. You cannot move your building, so the work goes into the other two: a category that fits most appointments, accurate services and hours, real photos, and dentist Google reviews that describe the visit. The local pack usually shows only three businesses, so small gaps matter.
Dental SEO in Canada also comes with rules most businesses never face. Provincial dental regulators set advertising standards that often restrict testimonials and claims of superiority, and reviews can contain health information. We write with that in mind, flag anything you should check against your regulator's advertising standard, and leave every clinical claim to you.
What's included
We implement every item ourselves.
We choose the primary category that matches most of your appointments, usually Dentist, then add categories such as Cosmetic dentist, Pediatric dentist or Emergency dental service only where the practice genuinely offers that care. Specialist practices start from their own category.
Google's guidelines allow some public-facing practitioners a listing of their own. We check whether separate dentist listings help patients or split your reviews, clean up duplicates and listings left by associates who have moved on, and point each one to the right booking page.
Services built around how patients search: check-ups and cleanings, fillings, crowns, root canal treatment, implants, whitening, clear aligners and children's dentistry. Each is described plainly, without outcome promises or comparisons with other practices, and you approve the wording.
Patients want to know whether you direct bill, whether you are accepting new patients and what a first visit involves. We answer these in the description, services and website, and in Q&A where Google shows it, using only details you confirm.
Regular hours plus special hours for Family Day, Victoria Day, Thanksgiving, Christmas and other holidays, set before each long weekend. If you keep emergency slots, the profile describes them exactly as you offer them.
Exterior and signage shots help patients find you; reception, treatment rooms and sterilization area photos show what to expect; team photos, taken with each person's consent, put faces to names. Before-and-after images can fall under your regulator's advertising standard, so check it before we publish any.
Requests go to every patient, not only the happy ones, with CASL in mind: each message identifies the practice and includes an unsubscribe option. No incentives, no filtering and no reviews written by staff. Our Google review management service covers the full process.
Replies that thank the reviewer without confirming they are a patient, naming a treatment or discussing records. Critical reviews get a calm, general reply and an invitation to call the office, so any discussion about care moves off a public page.
Reviews and health information
A review that mentions a root canal still involves health information. Your reply is public and lasting, so it should add nothing. Check your regulator's guidance and your privacy obligations before replying to anything sensitive.
Urgent care searches
Someone with a swollen jaw at 9 pm wants to know who is open now, and the open now filter in Google Maps relies on the hours you list. Only add the Emergency dental service category if you genuinely see urgent cases. Our Google Business Profile guide shows how these pieces fit together.
How it works
Five steps, starting with the free audit.
We score your dental Google Business Profile out of 100, run a geo-grid snapshot for your main search, and check categories, duplicates, practitioner listings and hours. The free local SEO audit ranks the fixes by what they are worth.
We correct categories, write the description within the 750-character limit, build the services list and add photos. Anything that reads as a testimonial or a superiority claim is flagged for you to check against your regulator's advertising standard before it goes live.
A consent-aware review request flow, reply templates that never confirm a patient relationship, and matching details across Canadian directories through our local citation building work.
Short posts on new patient availability, holiday hours or a new associate joining, plus plain website pages for the treatments patients search for, reviewed by you before anything is published.
Monthly geo-grid tracking for searches like dentist, emergency dentist and children's dentist, with calls and booking clicks from your own Google accounts. No one can guarantee a map pack position, so each report shows what changed and what comes next.
Free audit · Guideline-safe changes · Reporting from your own accounts
Packages
Two separate things you can buy, and a free audit that tells you which one you need. Prices are in Canadian dollars, plus applicable GST/HST, and scoped after the free audit, once we know how many locations you have and what needs fixing.
| Free audit | One-off setup and optimization | Monthly management | |
|---|---|---|---|
| You get | Your profile scored out of 100, a geo-grid ranking snapshot and the fixes ranked by value | Every fix made: categories, services, description, photos, links, NAP and suspension risks | Posts, photos, review replies, edit monitoring, citations and rank tracking, every month |
| Who does the work | We do the review | Our team, with your approval on changes | Our team, on an agreed monthly plan |
| Reporting | One written audit | Before and after, from your own accounts | Monthly, from your own Google accounts |
| Price (CAD) | Free, no obligation | Scoped after the free audit | Scoped after the free audit |
| Best when | You do not know why you are not showing | You know the profile needs fixing once | You want it kept active and growing |
FAQ
The things Canadian business owners ask before they commission anything. If yours is not here, put it in the form.
One per real location, and Google's guidelines also allow some public-facing practitioners to have their own listing. Whether separate dentist listings help depends on how your practice is organized. We check for duplicates and outdated associate listings first, because those often split reviews and confuse patients.
Check your regulator's advertising standard first, because many provincial dental regulators restrict testimonials. Reviews sit on your profile because patients chose to write them, which is different from republishing them as advertising. We do not quote reviews in posts or on your website unless you confirm your regulator allows it.
Reply without confirming the person is a patient or adding any detail about care. Thank them, describe the practice's general approach and invite them to contact the office directly. Never discuss diagnoses, appointments or records in public, even when the reviewer has already shared those details.
No. Google does not allow incentivised reviews, and the Competition Bureau treats fake or misleading reviews as deceptive marketing under the Competition Act. Ask every patient the same way, with no reward and no screening out of unhappy patients, and make sure email or text requests meet CASL requirements.
Yes, if they are accurate and you keep them current. Many patients ask about billing before they book, so a clear answer helps. Put the detail in your description and services, repeat it on your website, and remove it promptly if your arrangements change.
It depends on your starting point, your location and nearby practices, so we do not promise a timeline. Fixes to categories, hours and services happen in the first weeks, while reviews and prominence build more slowly. The monthly geo-grid report shows where you appear as things change.
Start here
Request the free audit for your profile score, a geo-grid map pack report for your main dental search and the fixes ranked by value.
Thanks, that’s with us.
A specialist reads every request and replies personally.
Book a time that suits you, or send a message on WhatsApp.