01
Profile completeness
Every field Google offers your type of business, from the description (up to 750 characters) and hours to products, attributes and photos, checked against Google's guidelines rather than just filled in.
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Free audit
A free local SEO audit for your Google Business Profile
You can see competitors in the map pack but not your own business, and you cannot tell whether the problem is your categories, your reviews or something Google has flagged. A local SEO audit answers that with evidence, so you know what to fix first.
Thanks, that’s with us.
A specialist reads every request and replies personally.
Want to take it further now?
Book a time that suits you, or send a message on WhatsApp.
- Profile scored out of 100
- Geo-grid snapshot for your main search
- No obligation to buy anything
Calls are scheduled in your working hours, in any Canadian time zone.
2020
Building since
1,000+
Clients served
Canada
Served remotely
4.6/5
Rated on Clutch
Quick answer
What does a local SEO audit check?
A local SEO audit checks everything that affects whether your business appears in Google Maps and the local pack: your Google Business Profile, your listings on other sites, your reviews, your website's location pages and where you actually rank across your service area. Ours is free and ends with a short list of fixes in order of value.
Most audits stop at a checklist of empty fields. We compare your profile with Google's own guidelines, because a field filled in the wrong way can do more harm than an empty one. A keyword in the business name, a virtual office used as an address or a duplicate listing can lead to a suspension, so those risks come first.
The ranking part of this GBP audit uses a geo-grid: we check your position for your main search at points spread across the area you serve, rather than from one spot. That map pack ranking report shows which neighbourhoods see you and which do not. If you are not showing anywhere, read why a Google Business Profile may not be showing.
What's included
Eight things the audit checks
Each check is scored, so you can see where points were lost.
02
Categories
Whether your primary category is the most specific fit for your main service, and whether your additional categories (up to nine) cover work you actually sell.
03
Services
The services on your profile compared with what you offer and what your website says, looking for gaps that stop you matching more specific searches.
04
NAP consistency
Your name, address and phone number on YellowPages.ca, 411.ca, Canada411, Yelp, the BBB, Apple Business Connect and Bing Places, with every mismatch, duplicate and missing listing noted.
05
Reviews and reply rate
How many reviews you have, how recent they are, how many have a reply, and whether your email and text requests meet CASL rules on consent, identification and unsubscribing.
06
Geo-grid ranking snapshot
Your position for your main search at points across your service area, plotted on a map to show where you appear and who appears instead.
07
Website location pages
The page your profile links to and any area pages: whether each is useful on its own and matches the profile.
08
Suspension risks
Anything Google's guidelines treat as a problem: keywords in the business name, a virtual office or co-working address, duplicate profiles, or a service area beyond about two hours' drive.
What you receive
Three things you can act on
Yours to keep, whether or not you hire us.
| What it shows | Why it helps | |
|---|---|---|
| Profile score out of 100 | Points earned and lost in each area of the profile | Shows at a glance which part of the profile is weakest |
| Geo-grid snapshot | Your ranking for your main search across your service area | Replaces guesswork with a map of where you are visible |
| Ranked fixes | Each fix with a plain reason, ordered by what it is worth | Tells you what to do first, and what can wait or be skipped |
How the score works
The 100 points, area by area
One checklist for every profile, so a rescore shows real change.
| Area | Points | What earns them |
|---|---|---|
| Verification and suspension risk | 10 | Verified, one profile, nothing against the guidelines |
| Primary category | 15 | The most specific fit for your main service |
| Additional categories | 5 | Only work you actually sell |
| Name, address and phone | 15 | Identical on the profile, website and directories |
| Hours | 5 | True regular hours and current holiday hours |
| Website and location page | 10 | A useful page with matching details |
| Services and products | 5 | Listed and clearly named |
| Description | 5 | Says what you do and where, without stuffing |
| Photos | 10 | Real and recent, not only a logo |
| Reviews | 10 | Count and recency against nearby competitors |
| Review replies | 5 | Replies to good and bad reviews |
| Updates | 5 | A post in the last 30 days |
Who it is for
When the audit is most useful
It suits any business with a location or service area in Canada, and it is the first step in all our local SEO services. It helps most when one of these sounds familiar:
- You have a profile but rarely appear in the map pack beyond your own street
- You recently moved, rebranded, opened a location or changed your phone number
- Your profile was suspended before, or you worry a change might trigger it
- You already pay for local SEO and want an independent second opinion
What happens after
From audit to action, only if you want it
The audit stands on its own. If you decide to go further, the work follows this order.
1. Audit
You send your business name and the search you most want to win. We run the checks above and send the score, the snapshot and the ranked fixes. You can stop there and work through the list yourself; there is no obligation.
2. Fix and optimize
If you want us to do the work, we start at the top of the list, usually with risks and category or service gaps, and make the changes in your profile ourselves, within Google's guidelines, keeping a record of every edit.
3. Reviews and citations
Next come the slower fixes the audit found: a review request routine built around CASL consent, replies to older reviews that were left unanswered, and corrections to mismatched or duplicate listings on YellowPages.ca, Yelp, the BBB and the other Canadian directories your customers use.
4. Posts and content
We add posts and recent photos to the profile and improve the website pages the audit marked as weak, so that the profile and the site tell Google the same clear story about your services and the towns and neighbourhoods you cover.
5. Track and report
We re-run the geo-grid against your original snapshot and report from your own Google accounts. Ongoing Google Business Profile management is optional; some businesses only want the one-off fixes and then run the profile themselves, using the audit as their checklist.
Free audit · Guideline-safe changes · Reporting from your own accounts
Why SpiderHunts
An audit written by a person, not generated by a tool
More than 1,000 clients served since 2020, rated 4.6/5 on Clutch.
What it will not do
- Promise rankings: nobody can guarantee map pack positions
- Pad the report with advice that applies to everyone
- Suggest fake addresses, keyword-stuffed names or paid reviews
- Commit you to monthly management
What makes it useful
- A specialist reviews your profile by hand
- Every finding is checked against Google's guidelines
- Fixes are ranked, so the list is short enough to act on
- Ranking is measured across your area, not from one point
- If you hire us, we implement the fixes ourselves
Packages
Free audit, one-off optimization or monthly management
Two separate things you can buy, and a free audit that tells you which one you need. Prices are in Canadian dollars, plus applicable GST/HST, and scoped after the free audit, once we know how many locations you have and what needs fixing.
| Free audit | One-off setup and optimization | Monthly management | |
|---|---|---|---|
| You get | Your profile scored out of 100, a geo-grid ranking snapshot and the fixes ranked by value | Every fix made: categories, services, description, photos, links, NAP and suspension risks | Posts, photos, review replies, edit monitoring, citations and rank tracking, every month |
| Who does the work | We do the review | Our team, with your approval on changes | Our team, on an agreed monthly plan |
| Reporting | One written audit | Before and after, from your own accounts | Monthly, from your own Google accounts |
| Price (CAD) | Free, no obligation | Scoped after the free audit | Scoped after the free audit |
| Best when | You do not know why you are not showing | You know the profile needs fixing once | You want it kept active and growing |
FAQ
Free local SEO audit questions, answered
The things Canadian business owners ask before they commission anything. If yours is not here, put it in the form.
Is the local SEO audit really free?
Yes. The audit is free and there is no obligation to buy anything afterwards. It is how we scope work honestly: pricing for any fixes or ongoing management is scoped after the free audit, in Canadian dollars plus applicable GST/HST, once we know what your profile actually needs.
What is a GBP audit?
A GBP audit is a review of your Google Business Profile, formerly Google My Business, against Google's guidelines and against what searchers need to see. Ours covers categories, services, description, hours, photos, reviews and suspension risks, then adds citation, website and geo-grid ranking checks outside the profile.
What is a map pack ranking report?
It shows where your business ranks for one search at many points across your service area, laid out as a grid on a map. Because Google weighs distance, your position can change from one neighbourhood to the next, so a single check from your own location gives a misleading picture.
Do I need to give you access to my Google account?
No. The audit uses what is publicly visible: your profile, your listings and your rankings. If you later want us to make changes, you add us as a manager on the profile, so you remain the owner and can remove our access whenever you choose.
Can the audit tell me why my profile was suspended?
It can usually point to the likely cause, such as a keyword in the business name, a disallowed address or a duplicate listing. Because the cause is not always obvious, we also list what to correct first and the evidence an appeal would need, such as licences, signage photos or utility bills.
Is a local SEO audit in Canada different from one elsewhere?
The principles are the same, but the details differ. A local SEO audit for Canada checks Canadian directories such as YellowPages.ca, 411.ca and Canada411, postal code format, provincial holiday hours, CASL rules for review requests and, in Quebec, French-language requirements for commercial communication.
Start here
Request your free local SEO audit
Send your business name and main search, and we will return your profile score, a map pack ranking report and the fixes worth making first.
- You tell us about your businessYour city, your main service and your profile, on the form or WhatsApp.
- We run the free auditYour profile scored out of 100, a geo-grid ranking snapshot and the fixes ranked by value.
- Optional scoping callWe talk through the findings and a quote in CAD, with no obligation.
Thanks, that’s with us.
A specialist reads every request and replies personally.
Want to take it further now?
Book a time that suits you, or send a message on WhatsApp.