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WordPress plugin development

Custom WordPress plugins, built to outlive the update.

When WordPress nearly does what your business needs, a plugin is the cheapest way to close the gap. We build bespoke plugins, WooCommerce extensions, Gutenberg blocks and licensed commercial plugins: using documented hooks instead of core hacks, so they are built to keep working through the WordPress, WooCommerce and PHP releases that follow.

Free estimateNo obligation

What does WordPress nearly do for you?

Describe the gap in a sentence. We tell you whether an existing plugin already covers it: and if not, what a bespoke one costs.

Takes under a minute. We never share your details.

  • Free consultation
  • No commitment
  • NDA on request

Prefer to talk? Book a free 30-minute call →

  • 100% of the source code yours on full payment
  • Optional maintenance for WordPress, WooCommerce and PHP releases
  • A written quote, with scope and exclusions agreed up front
1,000+
Clients served
2020
Building since
4.6
Rated on Clutch

2–4 wks

Typical build for a focused plugin

100%

Job Success on Upwork

£800

Starting price for a plugin audit

8.1–8.4

PHP versions tested

Technologies we build with

  • PHP 8.1–8.4
  • WordPress 6.x
  • WooCommerce + HPOS
  • WP Multisite
  • Gutenberg / React
  • WP REST API
  • WP-CLI
  • ACF / Meta Box
  • Action Scheduler
  • Composer / PSR-4
  • PHPCS + WPCS
  • PHPUnit
  • Playwright
  • GitHub Actions
  • Freemius / custom licensing

Direct answer

What is custom WordPress plugin development?

Custom WordPress plugin development is building a self-contained piece of software that adds behaviour to a WordPress site without modifying WordPress itself. It is the right answer when nothing in the directory does what you need, when you are chaining several plugins together to approximate one feature, or when your business logic, pricing rules, workflow, an integration with your own systems, is specific enough that no off-the-shelf product will ever fit.

Built properly, it uses WordPress’s own hooks and APIs, which is exactly why it is far more likely to keep working when everything around it updates. Built with core hacks, it is frozen at the version it was written against: and you find out the first time you need a security update.

SpiderHunts Technologies Ltd is a UK-registered company, with its registered office in London and engineers in Lahore, working with more than 1,000 clients since 2020. Plugin work is led by an experienced in-house lead engineer.

What we build

Nine kinds of plugin work

Most requests land in one of these. Pick the slice that fits: and if an existing plugin already does it for £49, we will say so by name.

01

Bespoke plugins from scratch

Custom post types, admin screens, settings, scheduled jobs and reporting, built around your logic. Self-contained, documented, and removable without leaving debris in your database.

02

WooCommerce extensions

Customer-specific pricing, trade accounts, volume breaks, bespoke shipping, custom checkout fields, subscriptions and fulfilment: through WooCommerce’s own hooks, HPOS-ready.

03

Gutenberg blocks

Editor blocks with structured fields rather than a blank canvas, so your team publishes on-brand pages they cannot break. Patterns, variations and block-theme support included.

04

API & system integrations

WordPress talking to your CRM, ERP, accounting, courier or payment systems: with retries, queueing, idempotency and visible failure instead of silent data loss.

05

Extending someone else’s plugin

Need a commercial plugin to behave differently? We extend it from a small companion plugin using its own hooks, so the original keeps receiving updates instead of being frozen by your edits.

06

Commercial & white-label plugins

Plugins you sell: licence key validation, seat limits, an update server so customers upgrade from their own dashboard, a customer account area and the support tooling behind it.

07

Security audits

A written review of a plugin you rely on or inherited: capability checks, nonces, sanitisation, prepared statements, file handling and dependency currency: with severities and fixes.

08

Multisite & enterprise

Network-activated plugins with per-site settings, role mapping across an estate, and deployment through version control and staging rather than editing files over FTP.

09

Rescue & maintenance

Taking over a plugin whose original developer has gone: an audit, a stabilisation pass, then ongoing compatibility with each WordPress, WooCommerce and PHP release.

The plugin-stack tax

You are probably already paying for a custom plugin.

Most sites we look at are running a chain of premium plugins to fake one feature nobody sells. The subscriptions are visible. The fragility is not: any one of them can update and break the chain, usually on a Friday. Run the arithmetic before you commission anything: it is frequently the whole business case, and occasionally it says keep paying. We will tell you which.

The workaround stack

  • Dynamic pricing add-on: £149/yr
  • Role-based pricing: £99/yr
  • Wholesale / trade accounts: £199/yr
  • Quote request forms: £89/yr
  • Conditional shipping rules: £119/yr
  • The glue plugin holding it together: £79/yr
  • Developer time each time one updates: £1,400/yr
  • Five-year cost of the workaround: £2,134 a year, before anything breaks: £10,670

One bespoke plugin

  • One extension doing the job the chain was faking, through WooCommerce’s own hooks
  • No renewals to track: and far fewer Friday breakages
  • Built on documented hooks, designed to keep working through WordPress, WooCommerce and PHP releases
  • A written quote agreed up front, with scope and exclusions written down
  • Source code in your repository, with no licence back to us
  • And if the arithmetic says keep paying for the stack, we will say that instead

Not sure you need a plugin at all?

Tell us what WordPress nearly does. If an existing plugin already covers it, we will name it: with no affiliate arrangement.

Under the bonnet

What a plugin we ship actually looks like

Most plugins we are asked to rescue fail for the same handful of reasons, and every one is a decision made at build time. This is what we decide differently.

Security

Security is not a review step

Capability check on every privileged action, a nonce on every form and AJAX call, sanitised input, escaped output, prepared statements on every query. Plugins are where most reported WordPress vulnerabilities sit, and a missing check of exactly this kind is a common cause.

Compatibility

Hooks, never core edits

Nothing touches WordPress or WooCommerce core, and nothing depends on a theme’s internals. A plugin that edits core is frozen at the version it was written against: and you find out the first time you need a security update.

Performance

It does not tax every page load

Indexed queries, nothing unbounded on the front end, transients where they earn their keep, and assets enqueued only on the screens that need them. A plugin adding 400ms to every request is a plugin your visitors pay for.

Exit

It uninstalls cleanly

Deactivation is designed to leave the site intact; uninstall and it removes its own tables, options and scheduled events. You should be able to leave the plugin, and us, without archaeology.

Internationalisation

Translation ready from day one

Every string wrapped with a proper text domain and a generated .pot. Retrofitting internationalisation across a finished plugin is tedious work nobody ever budgets for.

Documentation

Documented as we go, not at the end

A README, notes on each significant decision and its rejected alternatives, and an honest list of the rough edges: written for the developer who inherits it in two years and has never met any of us.

How we work

Six steps, and you can click the result of every one

Each sprint ends with an installable build on a staging site: not a progress percentage, a plugin you can activate and try.

  1. Scoping & a directory check

    We write down what it must do, then check whether something already does it. Free, and the specification is yours whether you build with us or not.

    Free
  2. Architecture & data design

    Post meta, custom tables or an options record: decided before code. Getting this wrong is the single most expensive plugin mistake there is.

    Before any code
  3. Build in sprints

    One or two-week sprints, each ending in an installable build on staging, plus regular written progress updates.

    1–2 week sprints
  4. Security & standards review

    Reviewed against the WordPress Coding Standards with PHPCS before you ever see it. Caps, nonces, sanitisation, escaping, prepared statements.

    Every sprint
  5. Compatibility testing

    Current and previous major WordPress, your PHP version, your theme and the plugins you actually run: because conflicts happen between plugins, not in isolation.

    Before release
  6. Handover & support options

    Repository in your organisation, a README written to get a developer running quickly, and an optional maintenance plan if you want ongoing cover.

    At launch

Clear scope · Regular demos · Full handover

Before you commission anything

We often talk enquiries out of a build

A plugin is not always the answer, and an agency that never says so is not worth hiring. Here is the line we actually apply.

Build it when…

  • Nothing in the directory does it, and the workaround is somebody’s manual routine.
  • You are chaining three or four plugins to approximate one feature.
  • The logic is specific to how you trade: pricing, approval, allocation.
  • Stacked subscriptions already cost more than a build would.
  • It has to talk to a system only you run.
  • You need to sell it, which means licensing and an update channel.

Do not build it when…

  • A mature plugin covers 90% of it for a modest annual fee.
  • The requirement is really a theme change or a content change.
  • It would be used twice a year by one person.
  • The honest fix is a better process rather than more software.
  • You want it because a competitor has one, not because anything is going wrong.
  • Nobody internally will own it after launch.

Budget

What a custom plugin costs

Bands rather than quotes. What moves a project within a band is the number of integrations and the state of the data you are migrating: rarely the feature count. Every quote is written, with scope and exclusions agreed up front.

Focused

Single-purpose plugin

£1,500–£4,000

2–4 weeks

One job done well: a custom field set, a block or shortcode, a scheduled export, a small admin screen.

Get a quote →
Most common

Plugin with an interface

£4,000–£12,000

4–8 weeks

Admin screens, settings, roles, reporting and one third-party integration. The shape most of our plugin work takes.

Get a quote →
Commerce

WooCommerce extension

£8,000–£25,000

6–14 weeks

Anything touching pricing, checkout, fulfilment or subscriptions, where being wrong costs money rather than being untidy.

Get a quote →
Product

Commercial plugin

from £20,000

8–16 weeks

A plugin you sell: licensing, update server, seat limits, customer area and support tooling. The software is roughly half of it.

Get a quote →
Diagnostic

Plugin audit

£800–£2,500

Under a week

Security, performance, standards and maintainability on a plugin you rely on, with severities and recommended fixes. Yours whatever you do next.

Get a quote →
Ongoing

Maintenance

from £250/mo

Monthly plan

Compatibility with each WordPress, WooCommerce and PHP release, security patches, monitoring and a block of change hours.

Get a quote →

Track record

Trusted by 1,000+ clients since 2020

Our client record and independent ratings, alongside what clients say about working with us.

1,000+

Clients since 2020

4.8★

From 944 Fiverr reviews

4.6★

Rated on Clutch

FiverrVerified review
Needed a small but technically somewhat difficult task done. Not only did Shahrukh nail the task, but he was also (generously) willing to do it while I waited, despite it being the middle of the night at his time: such incredibly good service and fast response.
gottakeeponrisiUnited States
UpworkVerified review
Impressed with his work. He also makes changes and adds details without complaint. Would definitely recommend
Adam A.Website and logo design
FiverrVerified review
I’m always nervous the first time I work with a new freelancer. I was pleasantly surprised at the level of detail and quality produced. It was immediately obvious how he cared about the level of work produced.
ckohls22United States

The stack

What we build with

Boring, current and hireable. Nothing here locks you to us.

Platform

  • PHP 8.1–8.4
  • WordPress 6.x
  • WooCommerce + HPOS
  • WP Multisite

Editor & APIs

  • Gutenberg / React
  • WP REST API
  • WP-CLI
  • ACF / Meta Box
  • Action Scheduler

Quality

  • Composer / PSR-4
  • PHPCS + WPCS
  • PHPUnit
  • Playwright

Delivery

  • GitHub Actions
  • Freemius / custom licensing

Handover

What lands in your repository

Everything below transfers to you on full payment, as set out in your contract: with no licence back to us.

The full sourceUnobfuscated, in your GitHub or GitLab organisation, with the complete commit history.
A README that worksTested by having someone follow it exactly, from a clean machine to a running local install.
Decision notesWhy the data lives where it does, what we rejected, and what would make us revisit it.
The known rough edgesAn honest list of compromises. Your next developer will find them anyway.
TestsUnit tests on the business rules, integration tests on the endpoints that matter.
A build & release processComposer, a build script and a versioned zip your team can produce without us.
Translation filesA generated .pot and a registered text domain, ready for any locale.
Support optionsAn optional maintenance plan covering release compatibility and changes, agreed separately if you want one.

FAQ

Questions we get asked before signing

Straight answers to what buyers ask before they sign.

Still have a question?

Ask us directly. A senior engineer reads every question.

Ask about your project

How much does custom WordPress plugin development cost?

A single-purpose plugin typically costs £1,500–£4,000. One with an admin interface, settings and a third-party integration runs £4,000–£12,000. A WooCommerce extension changing pricing, checkout or fulfilment is £8,000–£25,000. A commercial plugin with licensing starts around £20,000. After a free scoping call we give you a written quote, with scope and exclusions agreed up front.

How long does it take to build a WordPress plugin?

Typically two to four weeks for a focused plugin, four to eight for one with an admin interface and integrations, and eight to sixteen for a commercial plugin with licensing and update delivery. Every sprint ends with an installable build on a staging site you can test yourself.

Do we own the plugin code?

Yes. Ownership transfers to you on full payment, as set out in your contract. The repository sits in your organisation, there is no licence back to us, no obfuscation and no phone-home. WordPress plugins are GPL by nature and we do not pretend otherwise.

Can you fix or extend a plugin somebody else wrote?

Yes, and it is a large part of what we do. We audit it first and tell you honestly whether it is worth keeping: usually it is. Where possible we extend it from a small companion plugin using its own hooks, so the original keeps receiving updates rather than being frozen by your edits.

Will the plugin survive WordPress and WooCommerce updates?

That is a design decision rather than luck. We use documented hooks and APIs, never edit core, never write directly to core tables, and test against the current and previous major versions. Built that way a plugin is designed to keep working through updates; built with core hacks it is not, which is exactly what most rescue jobs we see turn out to be.

Can you build a plugin we sell to our own customers?

Yes. That means licence key validation, an update server so customers upgrade from their own dashboard, seat limits, a customer-facing account area and a support process. The software is roughly half of it: the rest is onboarding, billing and support, and we will be straight with you about that before you commit.

Should we build a plugin or just use an existing one?

Use an existing one whenever a mature plugin covers most of it: we recommend that often in first conversations, by name and with no affiliate arrangement. Build when your logic is genuinely specific to how you trade, or when the stack of subscriptions faking the feature already costs more than a build.

Do you submit plugins to the WordPress.org directory?

We can, and we will tell you whether it is worth it. The directory brings reach and also a support obligation, a review process and a GPL-only distribution model. For most business plugins the answer is to keep it private; for a product, a free tier alongside a paid one is often the right shape.

Are your plugins compatible with WooCommerce HPOS, multisite and current PHP?

Yes. WooCommerce extensions are built for High-Performance Order Storage rather than reading orders from post tables, plugins are tested on PHP 8.1 to 8.4, and where you run a network we build for multisite with per-site settings. Every plugin is reviewed against the WordPress Coding Standards with PHPCS.

What does a plugin audit include?

A written review of a plugin you rely on or inherited, covering security (capability checks, nonces, sanitisation, escaping, prepared statements, file handling), performance, standards, dependency currency and maintainability. Each finding comes with a severity and a recommended fix. It costs £800–£2,500, takes under a week, and the report is yours whatever you do next.

What happens if our site breaks after an update?

We investigate and fix issues traceable to our code under a maintenance retainer or as separately agreed work, prioritised by severity as agreed in your support plan. On a retainer we also test against each WordPress, WooCommerce and PHP release before it reaches you rather than after.

Who will actually write the code?

An experienced in-house lead engineer runs your project, with additional developers on larger builds. You meet the team during scoping, and the people involved are agreed with you before the build starts.

Start here

Tell us what WordPress nearly does

We will tell you whether an existing plugin already covers it: and if not, what a bespoke one costs, as a written quote with scope and exclusions agreed up front. Scoping is free and the specification is yours either way.

  1. You tell us what you needTwo minutes on the form, or a message on WhatsApp.
  2. A senior engineer reviews itAnd comes back with questions, a realistic range and an honest view on fit.
  3. Free 30-minute scoping callWe talk through scope, options and a realistic estimate, with no obligation.
Free estimateNo obligation

Get your plugin estimate

Tell us a little about the project and we will come back with a realistic range.

Takes under a minute. We never share your details.

  • Free consultation
  • No commitment
  • NDA on request

Prefer to talk? Book a free 30-minute call →