Technical SEO and indexation
Getting large product and capability catalogues into the index, diagnosing why pages sit at Crawled but not indexed, and fixing crawl waste. This is where most West Midlands manufacturing sites lose the most.
The West Midlands is full of businesses that are excellent at what they do and nearly invisible online: manufacturers with no indexed catalogue, multi-branch firms whose location pages are duplicates, and trades competing with directories that hold better data than they do. That is the work we take on, and we implement it rather than recommend it.
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A senior engineer reads every enquiry and will reply as soon as they can.
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2020
Building since
1,000+
Clients served
UK
Registered company
4.6/5
Rated on Clutch
Quick answer
Birmingham and the wider West Midlands have a different search profile from Manchester or London. The economy leans heavily on manufacturing, engineering and the automotive supply chain, on construction and the trades, and on a sizeable professional services sector in the city centre and Solihull. Those sectors sell on capability and proximity, not on content volume, and their websites usually reflect that.
The practical consequence is that the easiest gains here are rarely about publishing more. They are about getting what already exists into the index, making multi-branch and multi-town pages genuinely distinct, and fixing the local data so a profile does not lose to a directory that happens to hold cleaner information.
The AI search gap is wider here than almost anywhere we look. A manufacturer with a strong reputation and twenty years of trading can be entirely unknown to an assistant, because nothing on the open web states clearly what the company makes, who it serves and where. That is an entity problem, and it is fixable without writing a blog.
To be straightforward: we do not have a Birmingham office. SpiderHunts is registered in London with a fully remote team, and West Midlands work is run remotely. If on-site meetings matter to you, we are not the right choice.
What we do
Six areas. Manufacturing and multi-branch clients normally need the first three.
Getting large product and capability catalogues into the index, diagnosing why pages sit at Crawled but not indexed, and fixing crawl waste. This is where most West Midlands manufacturing sites lose the most.
Separate profiles, categories and service areas per branch, and town pages that say something genuinely different. Duplicate branch pages are the single most common local fault we see across the region.
Making it plain across the open web what the company makes, who it supplies and where it operates, so an assistant can describe it accurately. For established manufacturers this is usually the largest untouched opportunity.
Technical buyers search in questions: tolerances, materials, lead times, certifications, compliance. Answering those plainly, in the right format, wins answer slots that competitors have not thought to target.
For distributors and merchants selling online as well as from a counter: catalogue indexation, product structured data, and stopping filter URLs consuming the crawl budget before the products get reached.
Where the site itself is the ceiling, we build the replacement rather than optimising around it. Redirect mapping is done URL by URL and verified after launch, which is where most rebuild losses happen.
The local picture
The West Midlands pattern is consistent: substantial companies with capable products and websites that search engines cannot make sense of.
Not sure whether search can help a business like yours?
For some West Midlands firms the honest answer is that word of mouth is still the better channel. The audit will tell you which you are, and it costs nothing.
Across the West Midlands
What differs by area, and where we would start in each.
Firms competing on specialism against national brands. Head terms are contested, so the work starts with specialism pages, answer capture and entity clarity rather than chasing the category term.
Found for the specialism, not the category
Better-resourced sites, often on modern frameworks that render client-side. The first checks are the rendered DOM against the raw HTML, and whether the AI crawlers receive anything at all.
Content that reaches both kinds of crawler
Deep capability, thin web presence. Catalogues unindexed, capabilities described in PDFs, and no clear statement anywhere of what the firm makes. Entity and indexation work does most of the lifting.
Capabilities that buyers and assistants can find
Technical buyers searching in very specific terms. The gain is in answering precise questions about materials, tolerances and standards, which almost nobody in the supply chain does on their own site.
Visible on the specific questions buyers ask
Local pack work dominates: profile categories, service areas, consistent details and a review process the team can actually run. Usually the fastest improvement available in these towns.
Appearing for the towns actually covered
Firms with six or ten branches across the conurbation, each page a copy of the last and several profiles sharing one phone number. Both faults are routine to fix and both suppress local visibility badly.
Each branch ranking for its own area
How we work
We will not quote before we have seen what is actually wrong. The audit is free regardless.
A technical crawl and indexation check, a review of the profiles and citations for every branch, and a run of your buyers' questions through the AI assistants. Findings in writing, yours to keep.
We say which constraint is binding. For a lot of West Midlands manufacturers the answer is indexation and entity clarity, and content investment before those are fixed is money spent on pages nobody will see.
Technical fixes as reviewable changes, branch pages rewritten to be genuinely distinct, profiles and citations corrected, schema written, and the entity work done across the open web.
Monthly and in writing, covering conventional rankings and AI answer visibility together, with what changed and what did not.
Clear scope · Regular demos · Full handover
Honest fit
We are a software company doing SEO. That is a good match for some firms here and a poor one for others.
FAQ
What West Midlands businesses ask before they commit.
Still have a question?
Ask us directly. A senior engineer reads every question.
Ask about your projectNo. SpiderHunts Technologies Ltd is registered in London, at 182-184 High Street N, Office 14607, London E6 2JA, with its whole team working remotely. West Midlands work is run remotely. We state it plainly because renting a virtual address in a city and implying a local team is common in this trade, and we would rather not.
Birmingham, Solihull, Wolverhampton, Coventry, Dudley, Walsall, Sandwell, Sutton Coldfield and the surrounding West Midlands. Since the work is remote the geography is not the constraint; what changes the approach is whether your buyers search locally or nationally.
Sometimes, and sometimes word of mouth really is the better channel. What usually makes the difference is whether technical buyers search for what you make. If they search for materials, tolerances, standards or processes, there is almost always unclaimed ground, because very few firms in the supply chain answer those questions on their own sites. The audit will tell you which situation you are in.
Usually a combination of near-duplicate product templates, weak internal linking to deep pages, and crawl budget consumed by filter and parameter URLs. Occasionally it is one rule blocking a whole section. They need different fixes, which is why diagnosis comes before any work.
Almost always because the six pages are one page with the town name swapped, so search engines treat five of them as duplicates. Sometimes several profiles also share a phone number or address. Both are fixable, and fixing them usually moves local visibility faster than any content work.
It is whether assistants like ChatGPT can name and describe your company when a buyer asks for a supplier. In the West Midlands the gap is unusually wide: established manufacturers with strong reputations are frequently unknown to assistants because nothing on the open web states clearly what they make. It is an entity problem and it is fixable without publishing content.
Yes. We can supply reviewable changes for your developer to merge, or implement directly where that is faster. Either works; we will suggest whichever fits how your site is maintained.
Monthly, in writing, with conventional positions and AI answer visibility side by side. Written by the person doing the work, including the parts that have not moved.
It depends on the size of the catalogue, the number of branches and how much implementation you want from us. We do not publish a fixed price because the range is genuinely wide. The audit is free and the quote follows it, in pounds.
Send the form with your website and the towns you cover. We will audit the technical position, the local profiles and what the assistants say, then come back with the findings and an honest view of the upside.
Start here
Tell us what you make or sell and the towns you cover. We will check whether your pages are indexed, whether your branches are competing with each other, and what the AI assistants can say about you. Then we will tell you plainly whether it is worth doing. Free, and yours to keep.
Thanks, that’s with us.
A senior engineer reads every enquiry and will reply as soon as they can.
Book a time that suits you, or send a message on WhatsApp.