Your profile was set up years ago, the category is close but not quite right, and businesses you know are smaller sit above you in the map pack. Google Business Profile optimization rebuilds the profile around how Google ranks local results.
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2020
Building since
1,000+
Clients served
Canada
Served remotely
4.6/5
Rated on Clutch
Quick answer
Google Business Profile optimization is a one-off project that brings every part of your profile up to standard: categories, services, description, hours, attributes, photos and the website page it links to. The aim is a profile that matches what you actually do, so Google can show it for the searches that should find you.
It is the same work sold as GMB optimization services, or called Google My Business optimization; the product was renamed Google Business Profile in late 2021, but many people still use the old names. The profile itself is free, and Google charges nothing to appear in Maps or the local pack.
Optimization is not the same as filling every box. Google's guidelines limit what can go in the business name, where you can say you are based and how you can ask for reviews, and breaking them can lead to a suspension. Good Google Maps SEO works inside those rules, not around them.
What's included
Done by hand, inside your profile.
We choose the most specific primary category for your main service, then add only the additional categories, up to nine, that describe work you genuinely offer. Categories tell Google which searches the profile is relevant to, so a near miss here is costly.
Each service you offer gets a clear name and a short description, and products are added where they help customers compare. This lets the profile match specific searches, such as a single repair or treatment, that the category alone would miss.
A description of up to 750 characters that says what you do, who you do it for and where, written for customers rather than packed with keywords and city names. It should read like the opening of a good sales conversation.
Storefronts get an exact address with a correct A1A 1A1 postal code. Service-area businesses hide the address and list up to 20 service areas within about two hours' drive of their base. We never use virtual offices or co-working desks to fake a location.
Regular opening hours plus special hours for Victoria Day, Canada Day, the Civic Holiday, Labour Day, Thanksgiving, Christmas, Boxing Day and your province's Family Day or its equivalent, so customers never drive over to a locked door on a holiday weekend.
We set the attributes Google offers for your category, such as accessibility details or service options, choosing only those that are true. Where Google shows Q&A on your profile, we add clear answers to the questions customers ask most often.
Real, recent photos of the outside of your premises, the interior, your team, vehicles and finished work replace stock images and old shots. Customers use them to check they have the right place and to judge the quality of your work.
We correct the core directory listings, such as YellowPages.ca and Yelp, that disagree with the profile, and set up a simple, guideline-safe way to ask customers for reviews, so that prominence can keep building after the optimization project itself is finished.
How ranking works
Google says local results are based mainly on relevance, distance and prominence. Relevance is how well your profile matches the search, which is why categories, services and the description matter, and it is where optimization helps most directly.
Distance is how far you are from the searcher or the place named in the search. You cannot change it, and a fake address to get closer breaks Google's guidelines. Prominence is how well known your business is, built over time through reviews, consistent listings and your website. Our guide on how to rank on Google Maps covers all three.
The process
Each step is recorded, so you can see what changed.
We record your current profile, score it out of 100 and run a geo-grid snapshot for your main search. That gives a baseline to measure the optimization against, and it shows whether anything risky needs fixing before the main changes.
We rework categories, services, products, description, hours, attributes and photos directly in your profile ourselves and remove anything that breaks the guidelines. Changes to key details can lead Google to ask for re-verification, so we plan and time those changes carefully.
We correct your name, address and phone number on the main Canadian directories, starting with the worst mismatches, and set up a review request process. As CASL requires, request emails and texts identify your business, rely on consent and include a way to unsubscribe.
We publish a first set of posts and photos and give you clear, written notes on the website pages that should match the profile, so your site supports the same categories, services and areas the profile now describes in full detail.
Once the changes have had time to settle, we re-run the geo-grid against the baseline and send a short report from your own Google accounts showing what changed, what did not, and what we would do next, if anything at all.
Free audit · Guideline-safe changes · Reporting from your own accounts
Common mistakes
The problems we fix most often, all of them avoidable:
One-off or ongoing
An optimization fixes the foundations once: categories, services, description, hours, photos and the core listings. Google Business Profile management keeps them in place every month, with posts, photos, review replies, edit monitoring and geo-grid tracking. Many businesses start with the optimization and decide on management later.
Why SpiderHunts
An expert-led team that has served more than 1,000 clients since 2020.
Packages
Two separate things you can buy, and a free audit that tells you which one you need. Prices are in Canadian dollars, plus applicable GST/HST, and scoped after the free audit, once we know how many locations you have and what needs fixing.
| Free audit | One-off setup and optimization | Monthly management | |
|---|---|---|---|
| You get | Your profile scored out of 100, a geo-grid ranking snapshot and the fixes ranked by value | Every fix made: categories, services, description, photos, links, NAP and suspension risks | Posts, photos, review replies, edit monitoring, citations and rank tracking, every month |
| Who does the work | We do the review | Our team, with your approval on changes | Our team, on an agreed monthly plan |
| Reporting | One written audit | Before and after, from your own accounts | Monthly, from your own Google accounts |
| Price (CAD) | Free, no obligation | Scoped after the free audit | Scoped after the free audit |
| Best when | You do not know why you are not showing | You know the profile needs fixing once | You want it kept active and growing |
FAQ
The things Canadian business owners ask before they commission anything. If yours is not here, put it in the form.
GMB optimization is the older name for Google Business Profile optimization. Google My Business became Google Business Profile in late 2021, but the work is the same: choosing categories, adding services, writing the description, setting hours and service areas, and keeping everything within Google's guidelines.
Map pack SEO targets the local pack, the group of usually three businesses shown with a map above the ordinary results. It leans on your Google Business Profile, reviews and listings, while ordinary SEO leans on your website. The two support each other, especially through location pages.
Optimization done within Google's guidelines should lower the risk, not raise it. Suspensions happen because of guideline problems such as keywords in the business name, a disallowed address, a wrong category or duplicate listings. Changing key details can also prompt re-verification, so we plan those changes and keep evidence ready.
As many as accurately describe your business, and no more. Google allows one primary category and up to nine additional ones. Pick the most specific primary category for your main service, then add others only for work you genuinely offer, because unrelated categories make the profile less clear.
Not necessarily. A one-off optimization fixes the profile's foundations, and some businesses then keep it up themselves. Monthly management suits businesses that want posts, photos, review replies and edit monitoring handled for them, with geo-grid ranking tracked over time. The free audit helps you decide.
It depends on what was holding the profile back, and nobody can promise a position. Fixing a wrong category or missing services can help relevance fairly directly, while prominence builds over time through reviews and listings. We measure with a geo-grid before and after, so you can see what moved.
Start here
Request the free audit to see your profile score, a map pack ranking report across your area, and which optimization fixes come first.
Thanks, that’s with us.
A specialist reads every request and replies personally.
Book a time that suits you, or send a message on WhatsApp.