01
Technical SEO
Crawl and index diagnosis, rendering, Core Web Vitals, schema and migrations. The part most agencies outsource, because it needs someone who can read a crawl against Search Console and then change the code.
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- White Label SEO
United Kingdom
White label SEO
You won the search work. Delivering it properly needs someone who can edit a theme, read a crawl against Search Console and argue about canonical tags, and hiring that person for one client does not add up. We do that part in the background. You keep the client, the relationship and the margin.
Thanks, that’s with us.
A senior engineer reads every enquiry and will reply as soon as they can.
Want to take it further now?
Book a time that suits you, or send a message on WhatsApp.
- You keep the client relationship and the billing
- UK-registered company, Companies House 16718403
- Reporting written so you can pass it on as your own
2020
Building since
1,000+
Clients served
UK
Registered company
4.6/5
Rated on Clutch
Quick answer
What is white label SEO, and when does it make sense?
White label SEO is a specialist delivering search work behind another agency's brand. The partner agency owns the client relationship, the billing and the account management. The delivery team does the research, the technical changes and the reporting, and does not appear.
It makes sense when the gap between what you can sell and what you can deliver is specific rather than general. A design studio that wins a site build and gets asked for SEO. A marketing agency comfortable with content and strategy but without anyone who can edit Liquid or diagnose why half a catalogue is not indexed. A consultant who has more work than hours.
It makes less sense when search is central to what you do, because then you are renting a capability you should own, and the margin that goes to a partner would eventually pay for a hire.
The arrangement lives or dies on two things being agreed in writing before anything starts: who may contact the client and under what circumstances, and what happens to the work and the access if the partnership ends. Agencies that have been burned once ask about both immediately, and they are right to.
What we deliver
What you can hand over
Eight areas. Most partners use two or three rather than all of them, and we would rather you kept what your team does well.
02
Local SEO
Google Business Profile, categories, citations and review flow for clients who trade somewhere specific, including multi-location estates where the profile count makes it tedious rather than difficult.
03
Ecommerce and platform work
Shopify Liquid and theme changes, WooCommerce templates, faceted navigation and crawl budget. Platform-specific work that is awkward to resource for one project.
04
Content and briefs
Briefs built from what currently ranks, or full production. Some partners take the briefs and write in-house, which works well when the subject expertise sits with them.
05
AI search work
Answer engine and generative engine work: making a client quotable, confirming it with structured data, and the entity consistency behind citation. New enough that few agencies have it in-house.
06
Audits you can send
A diagnosis written to be forwarded: findings ranked by what fixing each is worth, with the evidence attached, and without our branding on it.
07
Migrations
Replatforms and restructures, where redirect mapping covers the long tail rather than the top hundred URLs. The highest-risk work an agency can be asked for and the easiest to get wrong once.
08
Monthly reporting
Written from the client's own Search Console and analytics, in a form you can pass on. Plain about what moved, what did not, and what we are doing about the second category.
The gap
Selling it is not the hard part
Where agency search engagements usually come unstuck, and what changes with a delivery partner.
Without one
- Work won on capability you do not yet have
- Technical findings handed to a developer with other priorities
- A hire justified by one client, idle when that client leaves
- Reporting assembled by hand from several tools each month
- Scope you decline because nobody can deliver it
With one
- Work won on capability that exists on the day you need it
- Findings implemented by whoever diagnosed them
- Cost that scales with the work rather than with headcount
- Reporting written in a form you can forward
- Scope you can say yes to, including the technical end
Pitching something you are not sure you can deliver?
Bring us in before you quote rather than after you win. We will tell you what the work actually involves and what we would charge you for our part, so your proposal is built on real numbers instead of hope. That costs nothing and we would rather do it than rescue a project later.
In practice
How partners usually use us
Six arrangements we see. These describe the shapes of engagement rather than named partners.
A site build that turned into an SEO question
A design or development studio delivering a new site, asked by the client to make sure rankings survive and then improve. The migration and technical work goes to us, the studio keeps the build and the relationship.
Strategy in-house, engineering outsourced
An agency strong on content, brand and paid media with nobody who can touch a theme. They keep strategy and content, hand over the technical diagnosis and implementation, and stop declining the technical half of briefs.
More work than hours
An independent consultant with a full pipeline who would rather subcontract delivery than turn work away or hire. Usually the most straightforward arrangement, because there is one decision maker and clear scope.
A Shopify or WordPress build team
A team that knows its platform commercially but not from a crawl-and-index perspective. The platform-specific SEO work sits close enough to what they already do that the handover is short.
A quarter with too much on
An agency with its own SEO capability that occasionally exceeds it. Here the useful thing is matching how their existing team works rather than imposing a process, so the client sees no seam.
Testing whether SEO is worth offering
An agency wanting to add search to its offer without committing to a hire first. Running two or three clients through a partner tells you whether the demand and the margin justify recruiting.
How it works
Scope, agree the rules, deliver, report
The second step is the one that matters, and it is the one most arrangements skip.
1. Scope
What you have won or are pitching for, what your team will keep, and what you want handed over. Where possible we would rather be involved before you quote, so your proposal reflects what the work actually takes.
2. Agree the rules
In writing, before anything starts: whether we may ever contact the client and in what circumstances, how access is granted, what happens to the work and the credentials if the arrangement ends, and what we may say publicly, which is normally nothing.
3. Deliver
Through your accounts or the client's, never ours alone, so nothing is stranded with us. We work to your timelines and your naming. If something we find is outside what you sold, we tell you rather than the client.
4. Report
From the client's own Search Console and analytics, written so you can forward it or paste it into your own template. Plain about what moved and what did not, because a report you cannot defend in a client meeting is no use to you.
Clear scope · Regular demos · Full handover
Honest fit
When partnering is the wrong answer
This arrangement suits some agencies well and others badly, and the difference is predictable.
A good fit when…
- You win search work occasionally rather than constantly
- The gap is specific, usually technical or platform work
- You want to keep strategy and the client relationship
- You would rather scale cost with work than with headcount
- You are willing to agree the ground rules in writing first
Not the right fit when…
- Search is the core of what you sell, where you should own the capability
- You need someone client-facing under your brand, which we do not do
- The margin only works if the partner cost is unrealistically low
- You want to resell without understanding what is being delivered
The options
Hire, subcontract per project, or partner
Three ways to close a delivery gap. The right one depends on how much search work you expect, not on which is cheapest per hour.
| Hire in-house | Per-project freelancer | White label partner | |
|---|---|---|---|
| Cost shape | Fixed salary regardless of pipeline | Variable, renegotiated each time | Variable, scales with the work |
| Available when | After recruiting and onboarding | If they are free that month | On the day you need it |
| Breadth | One person's skillset | Varies by who you find | Technical, local, content and AI search |
| Continuity | Good until they leave | Weak between projects | Consistent across clients |
| Right when | Search is central to your offer | You expect one or two projects | Search is recurring but not your core |
| Main risk | Idle capacity between clients | Availability and consistency | Dependence on a partner you must trust |
Partner types
Agencies we work behind
The kinds of firm that tend to need a delivery partner rather than a hire.
Design and brand studiosBuilds that acquire an SEO scopeShopify partnersLiquid and catalogue workWordPress agenciesPlugin weight and templatesMarketing agenciesStrategy kept, engineering handed overIndependent consultantsDelivery capacity without hiringAI and tech consultanciesAnswer engine and citation workPR and content agenciesThe technical half of briefsB2B specialistsLong cycles and committee buying
FAQ
White label questions, answered
What agencies ask before handing anything over. If yours is not here, put it in the form.
Still have a question?
Ask us directly. A senior engineer reads every question.
Ask about your projectWill you contact our client?
Only on terms you set, agreed in writing before we start. Most partners want no contact at all and route everything through themselves; some prefer us on a call for technical questions. Both work. What matters is that it is written down rather than assumed.
Whose branding appears on the work?
Yours, or none. Reports and audits are written to be forwarded or pasted into your own template, without our name on them. We do not need attribution and we do not publish partner work, which is usually covered by the agreement anyway.
How does access work?
Through your accounts or the client's, never only through ours. That protects you: if the arrangement ends, nothing is stranded with us and you are not negotiating to get your own client's data back. It is the first thing a burned agency asks about.
How do you price white label work?
Per scope, quoted to you rather than to the client, so you can set your own margin. We would rather be involved before you quote than after, because a proposal built on a guess is where partner arrangements usually go wrong.
What if you find problems outside what we sold?
We tell you, not the client. You decide whether it becomes a conversation, a change of scope, or something noted for later. Going around a partner to raise something with their client is how these arrangements end, and it is not worth it.
Can you work to our process and tools?
Generally yes, and we would rather fit your way of working than impose ours. If you run through a particular project tool, reporting template or release cadence, tell us at the scoping stage and we will work inside it.
Do you do client-facing work under our brand?
No. We deliver behind you rather than appearing as your staff on calls or in your office. If you need someone client-facing under your name, an associate or a contractor is a better fit than a delivery partner, and we will say so.
What is the minimum engagement?
There is no fixed minimum, and one-off audits or migrations are common first steps. Most arrangements start with a single project so both sides can see how the other works before anything ongoing is discussed.
Can we see what you would deliver before committing?
Yes. The usual way is a free audit on one of your clients or prospects, which shows you the standard of the diagnosis and the writing. You own that report regardless of whether anything follows.
What happens if the partnership ends?
Agreed in writing at the start, which is the point of step two. Access is revoked, work in progress is handed over, and anything we hold is returned or deleted as agreed. Because access was never ours alone, there is nothing to withhold.
Start here
Tell us what you have won
A senior engineer reads every enquiry. Bring us in before you quote if you can, and we will tell you what the work involves, what we would charge you for it, and whether you would be better off hiring instead.
- You tell us what you needTwo minutes on the form, or a message on WhatsApp.
- A senior engineer reviews itAnd comes back with questions, a realistic range and an honest view on fit.
- Free 30-minute scoping callWe talk through scope, options and a realistic estimate, with no obligation.
Thanks, that’s with us.
A senior engineer reads every enquiry and will reply as soon as they can.
Want to take it further now?
Book a time that suits you, or send a message on WhatsApp.