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AI SEO and AI visibility
Entity consistency, answer-first content, structured data and crawler access, measured against what the assistants actually say. The cheapest competitive ground currently available in London.
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London
AI SEO agency in London
London is the most contested search market in the country, which is exactly why AI search is where the opening is. Almost nobody here has done the entity, schema and crawler work that decides whether an assistant will name you. We are a London-registered company and we do that work, alongside the technical SEO underneath it.
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A senior engineer reads every enquiry and will get back to you shortly.
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Book a time that suits you, or send a message and get an answer sooner.
- London-registered company, Companies House 16718403
- Engineering team, so technical fixes get implemented
- AI search, technical SEO, local SEO and app or web builds
E6 2JA
London office
2020
Building since
1,000+
Clients served
4.6/5
Rated on Clutch
Quick answer
Why AI search is the London opportunity
London search is defended by budgets most businesses cannot match. The head terms in finance, legal, property and technology are held by firms with in-house content teams, long-standing domain authority and agencies on retainer. Entering that fight directly, with a smaller budget, is usually how money gets wasted here.
AI search is a different proposition because the entry cost is lower and almost nobody has paid it. Being named by an assistant depends far less on domain authority and far more on whether your facts are consistent, whether your pages answer directly, and whether the AI crawlers can actually fetch them. Those are engineering problems, not budget problems.
We see the same thing repeatedly across London: a well-funded, well-designed site, strong on conventional rankings, that no assistant will mention. The usual causes are a client-rendered front end serving crawlers an empty page, structured data that validates but describes nothing useful, and company facts that differ between the website, Companies House, LinkedIn and the trade press.
We are registered in London ourselves, at 182-184 High Street N, Office 14607, E6 2JA, with the engineering team in Lahore. That is the honest shape of the company, and we would rather state it than imply a floor of desks in the City.
What we do
Services for London businesses
Six areas. Most London engagements begin with AI visibility and the technical work underneath it.
02
Generative engine optimisation
Being one of the sources a generated answer is built from, across ChatGPT, Perplexity and AI Mode. Passage structure, corroboration and retrieval readiness rather than keyword density.
03
Technical SEO
The rendering, indexation and architecture work that London framework sites usually need. We implement it, which matters when your product team has no capacity for marketing tickets.
04
Local SEO across the boroughs
For businesses trading from premises or serving a catchment: profile categories, borough-level service areas, citation consistency and location pages that are not copies of each other.
05
App development
We are a software company before we are a search one. London clients regularly come for AI visibility and stay for the build: iOS, Android and cross-platform apps, shipped by the same team.
06
Web and AI builds
Websites, internal tools, AI agents and integrations. Where the platform is what holds search back, replacing it is often cheaper than optimising around it for another two years.
The London picture
Well-funded sites that assistants cannot see
The faults here are different from the rest of the country. London sites are rarely neglected; they are frequently over-engineered in ways that defeat machines.
What we keep finding
- A React or Next front end that serves AI crawlers almost no text
- Schema that validates but never states what the company does
- Company facts differing across the site, LinkedIn and the trade press
- Agency retainers chasing head terms that will not move
- No measurement at all of what assistants say about the brand
What we change
- Content server-rendered so every crawler receives it
- Schema that states the entity plainly and matches the page
- One consistent set of company facts across the open web
- Budget pointed at reachable ground instead of defended terms
- A monthly figure for assistant visibility, alongside rankings
Ask ChatGPT who the best provider in your category is
If it does not say you, the audit explains why. We run the questions your buyers ask across five assistants and send you the findings, free.
Across London
Areas and sectors we work with
What tends to differ by part of the city, and where we would start.
Financial and professional services
Heavily defended conventional terms and strict compliance review on content. Entity and schema work moves faster than content here, because it needs far less sign-off and touches no claims.
Visibility gained without a content approval cycle
Startups and technology
Modern framework sites that look superb and serve crawlers very little. The first check is always the raw HTML against the rendered DOM, then what the AI crawlers specifically receive.
The product described in its own terms
Agencies, media and luxury retail
Brands with strong recognition and weak machine-readable facts. Assistants frequently describe them using a competitor's framing because nothing states their position plainly in structured form.
The brand described accurately rather than approximately
Ecommerce and D2C
Catalogues where filter URLs consume the crawl budget and product data never reaches structured form. Comparison questions then get answered using marketplace listings instead of the brand's own site.
Products reachable in comparison answers
Local and trade services
Borough-level local work: profiles, service areas, citation consistency and pages that genuinely differ between areas. Less glamorous than the central work and usually faster to show results.
Found for the boroughs actually served
Multi-site operators
Chains and practice groups with a page per location that search engines treat as duplicates, and profiles with mismatched details. Fixing both is routine and moves local visibility quickly.
Each site ranking for its own area
How we work
Audit, priorities, implementation, reporting
The audit is free. The quote comes after it, when we both know what the work is.
1. Audit
Your buyers' questions run through five assistants, plus a technical crawl, a rendered-DOM comparison, entity and schema checks and a local review where relevant. Findings in writing, yours either way.
2. Priorities
We say where the reachable ground is. In London that usually means declining to chase defended head terms and pointing the budget at AI visibility and technical work instead.
3. Implementation
We do it: server-rendering what crawlers need, rewriting pages answer-first, correcting entity facts across the open web, writing schema, and fixing the technical faults underneath.
4. Reporting
Monthly and in writing, with assistant visibility and conventional positions side by side, and a plain account of what has not moved.
Clear scope · Regular demos · Full handover
Honest fit
When we are the right London agency
We are an engineering company that does search. That suits some London businesses much better than others.
A good fit when…
- Your site is modern, well-funded and invisible to assistants
- Conventional head terms are defended beyond your budget
- You need technical work implemented, not ticketed
- You want AI visibility measured rather than asserted
- You might also need the app or the rebuild
Not the right fit when…
- You want a large central London office to visit
- You want brand, PR and creative under one roof
- You are buying purely on lowest monthly fee
- You expect guaranteed positions or guaranteed AI citations
FAQ
AI SEO in London — FAQs
What London buyers ask before they commit.
Still have a question?
Ask us directly — a senior engineer will get back to you.
Ask about your projectAre you actually based in London?
The company is registered in London, at 182-184 High Street N, Office 14607, London E6 2JA, and you contract with that UK entity. The engineering team works from Lahore. We describe it that way deliberately: it is a London company with a remote engineering team, not a floor of desks in the City, and you should know which you are buying.
Why focus on AI search rather than normal London SEO?
Because the economics are better for most businesses. London head terms in finance, legal, property and technology are held by firms with in-house content teams and large retainers. AI visibility depends far more on entity consistency, page structure and crawler access, which are engineering problems rather than budget problems, and almost nobody here has addressed them yet.
Our site is built in React. Is that a problem?
Potentially a significant one. AI crawlers generally do not execute JavaScript, so a client-rendered site can be fully indexed by Google and serve ChatGPT or Perplexity an almost empty page. Nothing in Search Console reports this, which is why it usually goes unnoticed until someone asks why the assistants have never heard of the company.
Can you get us ranking for “seo agency london” type head terms?
Honestly, probably not quickly, and we would not take your money to try. Those terms are among the most contested in the UK. We would rather point the same budget at AI visibility, specialism terms and technical work where the return is real, and tell you plainly that the head term is a long game.
Do you work with our existing SEO agency?
Frequently, yes. We tend to take the technical and AI visibility side while they continue with content and links. It works best when the boundary is agreed early, because the one place the two overlap is page structure.
Which London areas do you cover?
All of Greater London. For businesses trading from premises, borough-level local work matters and we handle it. For businesses selling nationally from a London base, the location matters far less than the entity and technical work.
Do you do app and web development too?
Yes, that is our origin. SpiderHunts is a software company: custom software, web applications, mobile apps, AI agents and integrations. A fair number of London clients arrive for AI visibility and stay for a build, because the same team does both.
How do you measure AI visibility?
A fixed set of prompts, the questions your buyers ask, run on a schedule across ChatGPT, AI Overviews, Perplexity, Gemini and Copilot, recording whether you are named, what is claimed and which page is cited. Outputs vary between runs, so we report trends rather than single screenshots.
What does it cost?
It depends on the size of the site and how much implementation you want. We do not publish a fixed price, because the honest range is wide. The audit is free and the quote follows it, in pounds.
How do we start?
Send the form with your site and the questions your buyers ask before they choose. We will run the audit and come back with the findings and an honest view of whether there is enough upside to justify the work.
Start here
Find out what the assistants say about you
Send us your site and the questions your buyers ask first. We will run them across the major assistants, check your entity data, schema and crawler access, and send back what we find. Free, no obligation, and if the honest answer is that there is little to gain, you will get that answer.
- You tell us what you needTwo minutes on the form, or a message on WhatsApp.
- A senior engineer reviews itAnd comes back with questions, a realistic range and an honest view on fit.
- Free 30-minute scoping callWe talk through scope, options and a realistic estimate — with no obligation.
Thanks — that’s with us.
A senior engineer reads every enquiry and will get back to you shortly.
Want to take it further now?
Book a time that suits you, or send a message and get an answer sooner.