Your next buyer may never see a results page. They ask ChatGPT, Google AI Overviews, Perplexity or Copilot, read one answer and act on it. AI SEO is the work that gets your brand into that answer. We are a UK-registered team and we do it for you: entity optimisation, answer-first content, structured data, AI crawler access and visibility tracking you can read.
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2020
Building since
1,000+
Clients served
UK
Registered company
4.6/5
Rated on Clutch
Quick answer
AI SEO is the work of getting a brand found, understood and cited by AI systems that answer questions directly: ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Microsoft Copilot. Classic SEO competes for a position in a list of links. AI SEO competes to be the source an answer is built from, and to be named in it.
The difference matters because the two are measured differently. A ranking tells you where you sit on a page. AI visibility tells you whether a model mentions you at all, what it says, and which page it drew from. A site can rank well and still be invisible in AI answers, usually because its facts are inconsistent across the web, its pages bury the answer below the fold, or its structured data does not say plainly what the business is.
In practice the work splits three ways. Entity work makes your name, address, services and relationships consistent everywhere a model reads them, so it can resolve who you are with confidence. Answer-first content puts the direct answer in the first two or three sentences of a page, in language a model can lift without rewriting. Machine access makes sure the AI crawlers can actually fetch the page, and that the schema on it describes the thing accurately.
We are an agency, not a tool. There is no dashboard to log into and no subscription to manage. A team does the audit, writes the changes, implements them and reports what moved. If you want to see the current picture before deciding anything, start with the free AI visibility audit.
What we do
Eight workstreams. Most engagements start with three of them and widen once the audit shows where the loss actually is.
A model has to resolve who you are before it can recommend you. We make your name, locations, services, people and relationships consistent across your site, your schema, your profiles and the third-party sources models read, so the entity is unambiguous.
Pages rewritten so the direct answer sits in the first two or three sentences, with the supporting detail underneath. This is the single change that most often moves a page from ignored to quoted, and it costs nothing in readability for humans.
Organization, Service, FAQPage, Product, LocalBusiness and BreadcrumbList markup that actually matches the page. We fix the common failures: duplicated properties, schema describing a different page, and markup that validates but says nothing useful.
Work aimed specifically at Google's generated answers: the question formats that trigger them, the passage structure they draw from, and the supporting pages that make a site a safe source to cite for a given topic.
Models lean on what other sites say about you, not only on what you say about yourself. We build the mentions and listings that corroborate your facts, and correct the ones that contradict them. No paid link schemes.
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended each fetch differently. We check they are allowed, that the content renders without JavaScript they will not run, and that nothing important is behind a wall they cannot pass.
Regular prompts run against the major assistants for the questions your buyers ask, recording whether you are named, what is said and which page is cited. It replaces guesswork with a figure you can watch move.
A monthly note in plain English: what we did, what the assistants now say, what moved and what did not. Written by the person who did the work, not generated from a template.
Why this matters
Search behaviour changed faster than most marketing plans. A buyer who would once have opened five tabs now reads one generated answer and contacts whoever it named.
Not sure whether AI search can see you at all?
The audit answers that before anything is bought. We run your brand and your terms through the major assistants and send you what comes back, with the gaps that explain it.
In practice
Six situations we are asked about most often. These describe our method, not named client engagements.
Buyers ask an assistant to compare options before they ever reach a shop. We make the product entities resolvable, get the specification and availability into structured data, and build the comparison content that an answer can be assembled from.
The catalogue becomes something a model can reason about
Legal, accountancy and consultancy firms often have strong sites and weak entities: no consistent service naming, thin markup, and profiles that disagree with the website. We make the facts agree and give each service a page that answers plainly.
The firm starts being named for its actual specialisms
Practice groups lose to directories because the directory data is cleaner than their own. We correct the practice entities, align every location, and write the answer-first pages for the treatments people actually ask about.
Practices cited directly rather than through a directory
Portals dominate the links, which makes the entity work more important rather than less. The aim is to be the named local expert for the questions portals answer generically, and to be reachable by the crawlers that build those answers.
Named on local and specialist questions the portals skip
If a model cannot tell what your product is from your own site, it will describe you using a competitor's framing. We rewrite the defining pages answer-first, fix the schema, and build the corroborating mentions.
The product is described in its own terms
Most of the loss here is entity inconsistency across the profile, the website and the listings, plus pages that bury the answer. It is unglamorous work and it is usually the cheapest to fix.
Consistent facts wherever an assistant reads them
How we work
Four stages. The first one is free and you keep the findings whether or not you go further.
We run your brand and your buyers' questions through the major assistants and record what comes back. Alongside that we check entity consistency, schema, crawler access and the structure of the pages that should be answering. You get the findings in writing.
The audit usually shows two or three causes doing most of the damage. We agree what to tackle first, what it involves and what we expect it to change. If we think the gain is small relative to the work, we say so at this point.
We do the work: rewriting pages answer-first, correcting entities across your site and profiles, writing and deploying schema, fixing crawler access and building corroborating mentions. You approve changes before they go live.
The same prompts are re-run on a schedule, so the before and after are measured the same way. Each month you get what we did, what the assistants now say, and what has not moved yet.
Clear scope · Regular demos · Full handover
Is this worth doing?
We would rather tell you now than three months in. This work suits some businesses much better than others.
How the three fit together
The terms overlap and the industry uses them loosely. Here is how we separate them, and which page covers which.
| AI SEO | GEO | AEO | Classic SEO | |
|---|---|---|---|---|
| Goal | Be found and cited across AI search | Be the source a generated answer is built from | Own the direct answer to a question | Rank in a list of links |
| Where it shows | ChatGPT, AI Overviews, Perplexity, Copilot | Generative answers and LLM outputs | Featured snippets, People Also Ask, voice | Standard results pages |
| Main lever | Entity clarity and corroboration | Source quality and passage structure | Question-to-answer formatting | Links, relevance, technical health |
| Measured by | Mentions and citations in answers | Share of generated answers | Snippet and answer capture | Position and clicks |
| Read more | This page | GEO agency | AEO agency | Technical SEO |
Sectors
The sectors where AI answers are already changing how buyers choose.
FAQ
The questions buyers ask before they commit, answered without the sales gloss.
Still have a question?
Ask us directly — a senior engineer will get back to you.
Ask about your projectAI SEO is the work of getting a brand found, understood and cited by systems that answer questions directly rather than listing links: ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Copilot. It overlaps with classic SEO on technical health and content quality, but it is measured differently. The question is not where you rank, it is whether a model names you.
Classic SEO competes for a position in a list. AI SEO competes to be the source an answer is built from. A site can rank on page one and still never be mentioned by an assistant, usually because its facts are inconsistent across the web, the answer is buried below the fold, or its structured data does not state plainly what the business is. The fixes are different, and so is the reporting.
No, and you should be wary of anyone who does. The model decides what it says, the answer varies between users and sessions, and it changes when the model is updated. What we commit to is the work and the measurement: the entity is consistent, the pages answer plainly, the crawlers can reach them, and you can see from month to month what the assistants actually say about you.
Entity and technical corrections can change what assistants say within weeks, because they fix data the models already hold or can fetch. Building the corroboration that makes a brand a reliable source takes months. We tell you which of the two your situation is after the audit, before you commit to a retainer.
No. In most cases AI SEO sits alongside it and shares the technical foundation. If you already have an agency doing classic SEO, we are happy to work next to them and stay off their patch. Where the two conflict, it is usually about page structure, and that is a conversation worth having early.
No. SpiderHunts is an agency and the work is done for you by a team. There is no platform, no seat licence and no self-serve dashboard. You get the audit, the implemented changes and a written monthly report.
By running a fixed set of prompts, the questions your buyers actually ask, against the major assistants on a schedule, and recording three things: whether you are named, what is said about you, and which page is cited. Because the prompts and the schedule stay the same, the before and after are comparable. Model answers vary between runs, so we report trends rather than single readings.
Yes. SpiderHunts Technologies Ltd is registered at Companies House under number 16718403, with its office at 182-184 High Street N, Office 14607, London E6 2JA. You contract with the UK company and are invoiced in pounds. The engineering team works from Lahore, which we state openly rather than implying a room full of desks in London.
It depends on the size of the site, the number of locations or products and how much of the entity work is already done. We do not publish a fixed price because the honest range is wide. The audit is free, and the quote comes after it, when we know what the work actually is.
If you want to appear in AI answers, GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot, Google-Extended and ClaudeBot generally need access. Blocking them is a legitimate choice if you would rather your content was not used, but it is a decision to make deliberately, and plenty of sites block them by accident. The audit reports your current position.
Start here
The audit is free and you keep the findings either way. Tell us your site and the questions your buyers ask, and we will run them through the major assistants and send back what comes out, with the gaps that explain it. If we think there is little to gain, we will tell you that too.
Thanks — that’s with us.
A senior engineer reads every enquiry and will get back to you shortly.
Book a time that suits you, or send a message and get an answer sooner.