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AI visibility measurement
A fixed prompt set run across the major assistants on a schedule, recording whether you are named, what is claimed and who is cited instead. Without this, any spend in the channel is unmeasured by definition.
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- ChatGPT Ads Agency
United Kingdom
ChatGPT ads & AI audience agency
A growing share of buying research now happens inside an assistant rather than on a results page. That creates two opportunities: paid placement where the platforms offer it, and earned presence in the answers themselves. We work on both, and we are straight with you about which one is currently the surer bet.
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A senior engineer reads every enquiry and will get back to you shortly.
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- Paid and earned treated as one audience problem
- No claims about ad formats we have not verified this quarter
- UK-registered company, Companies House 16718403
2020
Building since
1,000+
Clients served
UK
Registered company
4.6/5
Rated on Clutch
Quick answer
What advertising in AI assistants means right now
Advertising inside AI assistants is an emerging channel rather than a settled one. Formats, targeting options and the countries where any of it is available change frequently, and have changed more than once while pages like this one were being written. We therefore describe it in general terms and verify the specifics per campaign rather than publishing a feature list that will be wrong within months.
What is stable is the behaviour underneath. Buyers increasingly form a shortlist inside an assistant before visiting any vendor website. That shift is real regardless of which ad products exist, and it is the reason the channel matters.
Which leads to the honest position: for most UK businesses today, the larger and more reliable opportunity is earned presence in AI answers rather than paid placement within them. Earned visibility depends on entity consistency, answer-first content and crawler access, which we can work on immediately, which compounds, and which does not disappear when a platform changes its advertising policy.
So we treat this as one audience problem with two levers. We will assess paid placement honestly against what is actually available to you at the time, and in the meantime do the earned work, which is covered in more depth on our AI SEO page.
What we do
How we approach AI audiences
Eight areas. The earned work is available today; the paid work is assessed against what the platforms actually offer at the time.
02
Earned presence in answers
Entity consistency, answer-first content, structured data and crawler access: the work that makes an assistant able to recommend you. It compounds and it survives platform policy changes.
03
Source and citation building
Models weigh what independent sources say about you. Building accurate, corroborating coverage is slower than buying placement and considerably more durable.
04
Paid placement assessment
We check what is genuinely available to a business like yours in the UK at the time you ask, rather than working from an announcement. If the answer is that it is not worth it yet, that is what we will tell you.
05
Content buyers quote back
Comparison pages, honest pricing explanations and specification detail: the material assistants draw on when a buyer asks them to compare. It also serves the buyer who arrives directly.
06
Landing pages for AI referrals
Traffic arriving from an assistant has already been part-sold and part-misinformed. Pages that confirm what the assistant said, and correct what it got wrong, convert noticeably better.
07
Cross-channel measurement
Assistant referrals are easy to lose in direct traffic. We set up measurement so AI-sourced visits can be seen at all, which is a prerequisite for deciding whether the channel deserves budget.
08
Honest channel reporting
Monthly and in writing, including the months where the answer is that nothing moved or that the paid option still is not worth taking.
Why this matters
The shortlist is drawn before you hear about it
By the time a buyer reaches your website they have often already narrowed the field inside an assistant. If you were not in that conversation, the visit never happens.
What is changing
- Buyers asking an assistant to compare suppliers before searching
- Shortlists formed without a single vendor site being visited
- Assistants describing your category using a competitor's framing
- Marketing teams with no measurement of any of this
- Budgets still allocated entirely to channels that are flattening
What we do about it
- Measure what assistants currently say about you and your rivals
- Earn presence in those answers through entity and content work
- Assess paid placement honestly, against what is really available
- Report AI visibility alongside your existing channels
- Move budget when the evidence supports it, not before
Start with what the assistants say about you today
Before spending anything on a new channel, find out whether you are in the conversation at all. The audit is free and the findings are yours.
In practice
Where AI audience work pays
Six situations. These describe our approach rather than named client campaigns.
Long sales cycles, heavy pre-research
Buyers spend weeks narrowing options before contacting anyone. Being described accurately inside that research is worth more than being seen later, because later may never arrive.
Present while the shortlist is formed
Described in a rival's language
Assistants explain your product using the framing of whoever defined the category most clearly. Fixing that is content and entity work, not advertising.
Described in your own terms
Absent from “best X” answers
The single most commercially valuable answer type, and often held by listicles and directories rather than vendors. Earned work can change that; paid placement may not even address it.
Named among the options
Confidently wrong claims about you
Stale pricing, a service you dropped, or a merger it never learned about. A confidently wrong answer costs more than no answer, and it needs correcting at the source the model reads.
Claims brought back into line
No idea whether any of this matters
Most teams cannot say whether AI referrals exist for them. Setting up measurement first means the budget decision is made on evidence rather than on a conference talk.
A number to decide on
Wanting to advertise before it is worthwhile
Sometimes the honest advice is to wait, do the earned work, and revisit paid when the formats and the geography suit you. We would rather say that than sell a campaign.
Spend deferred until it is justified
How we work
Measure, earn, then consider paid
In that order, because the first two are available today and the third is not always.
1. Measure
Establish what the assistants currently say about you and your competitors, and whether any traffic is already arriving from them. Free, and the findings are yours.
2. Earn
Entity, content and technical work so the assistants can describe and recommend you accurately. This is the part that compounds and that no platform decision can withdraw.
3. Assess paid
We check what is genuinely available to you in the UK at that point. If it is not worth it, we say so and the budget stays where it is earning.
4. Report
Monthly, in writing, with AI visibility alongside your other channels and a plain statement of what has and has not changed.
Clear scope · Regular demos · Full handover
Honest fit
When this is worth your attention
This is an emerging channel. We would rather you came in with accurate expectations than enthusiastic ones.
A good fit when…
- Your buyers research extensively before contacting anyone
- You sell something that gets compared against alternatives
- You want earned visibility that compounds, not only placement
- You can act on a smaller number of better-informed enquiries
- You want honest reporting including the flat months
Not the right fit when…
- You need measurable volume this quarter
- Your category has no assistant-led research behaviour yet
- You want a guaranteed placement or a fixed cost per lead
- You are expecting this to replace a working paid channel now
Sectors
Where assistant research is already common
Categories where buyers ask an assistant before they ask a supplier.
B2B and SaaSSoftware shortlists built in assistantsProfessional servicesBuyers checking approach before enquiringEcommerce and retailProduct comparisons before any visitHealthcareTreatment research ahead of bookingPropertyProcess questions before agent contactLogisticsCapability screening before tenderLocal servicesRecommendation questions by areaEverything elseIf buyers compare, assistants are involved
FAQ
ChatGPT ads and AI audiences — FAQs
What UK marketers ask, answered without pretending the channel is more settled than it is.
Still have a question?
Ask us directly — a senior engineer will get back to you.
Ask about your projectCan we buy ads inside ChatGPT today?
Advertising in AI assistants is an emerging area and what is available changes, including by country. Rather than publish a feature list that ages badly, we check what is genuinely available to a business like yours at the time you ask, and tell you honestly whether it is worth doing. If the answer is not yet, we will say so.
What targeting is available?
We will not state specifics on a page that may be months old by the time you read it. Treat any agency quoting precise targeting options from memory with caution, including us. The verification happens per campaign, with the current documentation in front of us.
Is paid or earned the better bet right now?
For most UK businesses today, earned. Earned presence depends on entity consistency, answer-first content and crawler access, which we can start on immediately, which compounds over time, and which does not disappear when a platform changes its advertising policy. Paid placement is worth assessing, but we would not lead with it.
How would we even measure this?
Two ways. A fixed prompt set run across assistants on a schedule, showing whether you are named and what is said. And referral measurement on your own site, since assistant-sourced visits otherwise disappear into direct traffic. Both are set up before any spend, otherwise the spend is unmeasured by definition.
Is this just AI SEO with a different name?
The earned half overlaps heavily, yes, and we would rather admit that than invent a distinction. The difference is that this page also covers paid placement and audience measurement. If you only want the earned work, the AI SEO page describes it directly.
Our buyers are not using ChatGPT yet. Should we care?
Possibly not yet, and that is a legitimate finding. The audit will tell you whether anyone is asking assistants about your category. If the honest answer is that the behaviour has not arrived in your market, we will say so rather than sell you a programme for it.
Can you guarantee we appear in AI recommendations?
No, and nobody can. The model decides what it says, outputs vary between runs, and model updates change behaviour without notice. What we commit to is doing the work that makes you a credible candidate and measuring honestly what happens.
Does this replace Google Ads?
Not currently, and we would be wary of anyone saying it does. It is an addition, and for most UK businesses a smaller one today than their existing paid search. The point of measuring first is so the budget decision rests on your numbers rather than on a trend.
What does it cost?
It depends on the size of the site and the scope of the work, so we do not publish a fixed price: the honest range is wide. The first conversation and the audit are free, and the quote follows them, in pounds, once we both know what the work actually is.
Who do we contract with?
SpiderHunts Technologies Ltd, registered at Companies House under number 16718403, with an office at 182-184 High Street N, Office 14607, London E6 2JA. You are invoiced in pounds. The engineering team works from Lahore, which we state openly rather than implying a room full of desks in London.
Start here
Find out whether you are in the conversation
Before spending on a new channel, find out whether assistants mention you at all, and what they say. We will run your buyers' questions across the major assistants and send you the findings, with an honest view on whether paid placement is worth assessing yet. Free, and yours to keep.
- You tell us what you needTwo minutes on the form, or a message on WhatsApp.
- A senior engineer reviews itAnd comes back with questions, a realistic range and an honest view on fit.
- Free 30-minute scoping callWe talk through scope, options and a realistic estimate — with no obligation.
Thanks — that’s with us.
A senior engineer reads every enquiry and will get back to you shortly.
Want to take it further now?
Book a time that suits you, or send a message and get an answer sooner.