Ecommerce SEO agency UK

Usually crawl budget. Faceted navigation creates far more URLs than the site has crawl allowance for, so the crawler spends its visits on filter combinations and never reaches the products. Weak internal linking to deep pages and near-duplicate templates compound it. The fix is structural, not editorial.

Only partly. A canonical is a hint, not an instruction, and the crawler still has to fetch the page before it reads the hint, which means the crawl budget has already been spent. On large stores you need the duplicate space to be uncrawlable, not merely deduplicated after the fact.

Categories, in most cases, and it is the more commonly skipped answer. Category pages hold the terms with real search volume, while product pages win exact product names. Stores with excellent products and thin categories are competing for the long tail and giving away the head.

Before launch, ideally while URL structure is still being decided. The largest traffic losses we see come from redirects mapped by pattern, which works for the tidy majority and silently drops the irregular URLs, which are often the valuable legacy ones. Involving us afterwards means recovering rather than preventing.

It depends on whether the product is coming back. Temporarily out of stock should stay and say so; permanently discontinued should usually redirect to the nearest equivalent or the parent category; neither should quietly vanish or return a soft 404. Over several seasons the default behaviour of most platforms leaks a lot of accumulated authority.

We can make it possible and much more likely, but no one can guarantee it. It depends on your product data being machine-readable and corroborated elsewhere, which is work we can do. Whether a given assistant includes you on a given day is the assistant's decision.

Shopify, WooCommerce, Magento, BigCommerce and custom builds. Because we are a software company we can usually implement in the platform rather than hand over a list, which matters for faceted navigation, where the fix is often in the template rather than in a setting.

Yes. Google Shopping and Google Ads are covered on their own pages, and for most retailers the feed work and the organic product data work overlap heavily, so doing both together avoids one undoing the other.

It depends on the size of the site and the scope of the work, so we do not publish a fixed price: the honest range is wide. The first conversation and the audit are free, and the quote follows them, in pounds, once we both know what the work actually is.

SpiderHunts Technologies Ltd, registered at Companies House under number 16718403, with an office at 182-184 High Street N, Office 14607, London E6 2JA. You are invoiced in pounds. The engineering team works from Lahore, which we state openly rather than implying a room full of desks in London.