01
Google Business Profile setup and cleanup
Verification, categories, services, hours, attributes, photos and description, plus merging duplicates and catching suggested edits that changed your details.
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United States
Local SEO services for US businesses people find on the map
Google Business Profile, reviews, citations, location pages and the map pack, for businesses with a real storefront, office or service area in the United States. We fix what is holding your listing back, build the pages that support it and set up a review routine your staff can keep up. The work is done remotely by a UK-registered company, with video calls in your working hours.
Thanks, that’s with us.
A senior engineer reads every enquiry and will reply as soon as they can.
Want to take it further now?
Book a time that suits you, or send a message on WhatsApp.
- Your profile, listings and site fixed, not just audited
- Within Google's rules: no fake addresses, no keyword-stuffed names
- Calls, direction requests and bookings tracked in your own accounts
- “I was impressed by their ability to deliver unparalleled quality at an extremely fast pace and for great value.”ClutchAngelos BougasManaging Director, Ocley Group
- “Shahrukh did an excellent job creating a fully customized portal for my car auction business…FiverrMichael JonUnited Kingdom
- “I absolutely love the way Shahrukh works! He is a pro at handling React and Django features…UpworkJohnson C.React / Django feature build
- “The team responded to comments immediately, and corrected the mistakes exactly as I provided the comments.”ClutchGiorgi MumladzeFounder/CEO, Club Confide
1,000+
Clients served since 2020
ET to PT
Calls in your working hours
4.6/5
Rated on Clutch
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Invoicing
Quick answer
What does a local SEO service do for a US business?
When someone in Tampa types "emergency plumber" or a parent in a Dallas suburb asks for a pediatric dentist, Google answers with a map and three businesses before any website appears. Local SEO is the work of earning a place in that block, in Google Maps and Apple Maps, and in the local results underneath it.
In practice it has five parts: a verified Google Business Profile in the right categories; the same name, address and phone number across the data sources Google, Apple and Bing cross-check; a steady flow of genuine reviews, with replies; a page for each real location or main service area; and measurement in calls, direction requests and bookings.
SpiderHunts Technologies Ltd is a UK-registered company with a registered office in London and a team that works remotely. We have no office, staff or legal entity in the United States. Everything is done online, in your accounts, with video calls in your working hours.
What we do
What our local SEO services cover
Eight areas of work. Few businesses need all of them, and the free check shows which ones are costing you calls.
02
Reviews and replies
A routine for asking every customer, with links and templates your staff can send, and replies written in your voice. No bought reviews and no gating.
03
Citations and directory listings
Your name, address and phone number made consistent across data sources such as Data Axle and Foursquare, and the directories your sector uses.
04
Apple Maps, Bing Places and Yelp
Apple Business Connect for iPhone users, Bing Places for Bing's local results, and Yelp where your customers read it. Many businesses claim Google and nothing else.
05
Location and service-area pages
One page per real location or main area served, with services, area covered and the questions local customers ask. Not a city name swapped in.
06
Local technical SEO and schema
LocalBusiness structured data with the right subtype, consistent details site-wide, fast mobile pages and click-to-call that works, fixed at the template.
07
Multi-location management
Profiles grouped and managed together, a crawlable store locator, and one routine for hours, holiday hours, moves and closures.
08
Local tracking and reporting
Tagged profile links in Google Analytics 4, call tracking that does not break your listings, and a monthly note on calls, directions and bookings by location.
How it works
How Google decides who appears in the map pack
Relevance, distance and prominence. Knowing which one you are losing on tells you where the effort should go.
Google says local results are based mainly on relevance, distance and prominence. Two people searching the same phrase a few miles apart can see different map results, so one screenshot of your ranking says very little. We check visibility on a grid of points across the area you serve.
Distance is set by your verified address, or by where Google places a service-area business. No agency can move it, and an offer to rank you in a town by creating an address there is an offer to get your profile suspended.
| Signal | What it means | What we can change |
|---|---|---|
| Relevance | How well your profile and website match the search | Categories, services, description, location pages and the words on them |
| Distance | How far you are from the searcher or the place named | Nothing directly; we make sure your address or service area is accurate and verified |
| Prominence | How well known and well regarded the business is | Reviews and replies, consistent listings, local links and mentions, and your website's strength |
Your setup
Storefronts, service-area businesses and multi-location brands
The right setup depends on how customers reach you. Getting it wrong is a common reason a profile is suspended.
A storefront business, such as a clinic, store or law office, serves customers at its own address. A service-area business, such as a plumber, roofer or cleaner, goes to its customers. Google asks these businesses to hide their address and list up to 20 areas they serve, within about two hours' drive of their base. The profile is still verified from a real location.
A multi-location brand needs one profile per staffed location, grouped in one account. Doctors, dentists, lawyers and real estate agents can also have practitioner profiles, which can support or compete with the main listing depending on how they are set up.
What does not work is an address you do not operate from. PO boxes, mailbox stores and virtual offices are not eligible, and adding city names or service keywords to your business name breaks Google's guidelines. Competitors report it, and a suspended profile can take years of reviews with it.
Reviews
Getting more reviews in the US without breaking the rules
Reviews are what your customers see first, and the part of local SEO with the most rules.
Asking for reviews is allowed, and it works best as a routine: an email after every job, or a text to customers who have agreed to receive texts from you, with a direct link to your profile. Google does not allow review gating, meaning asking only the customers you expect to be happy, or offering a reward for a review. In the US there is a federal layer too: the FTC's rule on consumer reviews and testimonials covers fake reviews, rewards tied to a positive or negative review, and suppressing negative ones.
Yelp works differently. It asks businesses not to request reviews at all and filters reviews it thinks were solicited, so there the approach is to complete the page, reply to reviews and let your Google routine do the asking.
In dental and medical practices, confirming in a reply that a reviewer is a patient can itself be a privacy problem. We draft replies for you to approve. This is not legal advice; your counsel has the final word on your review process.
Working remotely
How remote local SEO works for a US business
Everything in local SEO lives in online accounts. What matters is that they stay yours.
You add us as a manager on your Google Business Profile and give named access to Search Console, Google Analytics 4 and your website. Ownership stays with you, so you can remove us at any time and keep every review and photo. Anything that needs someone on site, such as a verification video, your staff do from a written brief.
If you found us by searching for an SEO company near me, notice what that search did: Google ranked the results by where you were. Your customers' searches work the same way, which is why your address and listings matter far more than where your agency sits.
Choosing well
Questions to ask a local SEO company before you sign
Local SEO is easy to sell and easy to fake. Three questions help.
Who will own the profile? You should be the primary owner of your Google Business Profile and every listing, with the provider added as a manager. How will success be measured? Calls, direction requests and booked jobs by location tell you more than a ranking report taken from one point in the city.
What will they refuse to do? Fake addresses, keyword-stuffed names, bought reviews and near-identical city pages can lift a listing for a while, then cost you the profile. Our guide to choosing an SEO company in the USA covers the wider questions, and they apply to us as much as anyone.
The gap
Why a busy local business can be missing from the map
Customers like you, yet the three spots on the map go to a competitor down the road. The cause is rarely one thing.
What we usually find
- Duplicate profiles from an old address, a previous owner or a well-meaning employee
- A primary category that is close but not quite right for the main search
- A different phone number or suite number on Yelp, the BBB and old directories
- A handful of old reviews, none recent, and no replies
- One generic contact page, or dozens of city pages that only swap the town name
What we change
- One verified profile per real location, with duplicates resolved through Google
- Categories, services and attributes chosen from what buyers actually search
- Matching business details across the listings that matter in your sector
- A simple review routine your staff can run after every job or visit
- A useful page for each real location or service area, linked from the profile
Not sure why a competitor outranks you on the map?
The free check compares your profile, categories, listings and reviews with the businesses that do appear, and tells you which gaps you can close and which come down to distance.
Examples
Local search problems US businesses bring to us
Illustrative examples of common situations and the work that addresses them. They are not named client projects or results.
A contractor found only by name
For example, an HVAC company around Phoenix might appear for its name but not for 'AC repair', because its primary category is too broad, its service area is one ZIP code and no page on its site covers the towns it serves.
Aim: being considered for service searches, not only the brand
A dental practice with three profiles
A practice in the Chicago suburbs might have its own profile, one from its old address and one for a dentist who has left. Reviews are split across all three.
Aim: one accurate practice profile, duplicates resolved
A restaurant group after a move
A restaurant group in Denver might move one location, and months later Apple Maps still shows the old address. The work is updating each data source, then checking which have caught up.
Aim: every map showing where you actually are
How we work
Check, clean up, build, then measure
The check is free. After that the work is ordered by value, and nothing changes on your profile or website without your approval.
1. Local check
Profile, categories, duplicates, reviews and listings compared with the businesses that appear for your main searches, across your area. Findings in writing.
2. Clean up
Duplicates resolved, details made consistent across the listings that matter, categories corrected and tracking set up.
3. Build
Location and service-area pages, local schema, photos and a review routine your staff can run.
4. Measure
A short monthly note with calls, direction requests, website clicks and bookings by location, from your own accounts. If something did not work, we say so.
Clear scope · Regular demos · Full handover
Honest fit
When local SEO with us makes sense
Local SEO pays when people search for what you do near where you are. If they do not, we will tell you on the first call.
A good fit when…
- You serve customers at a real address or within a defined service area
- Customers search for your service on their phone, with a place in mind
- You want the fixes made, not a list of them
- You have several locations and want them managed the same way
Not the right fit when…
- You want to rank in towns where you have no address and do not serve customers
- You want to buy reviews or add keywords to your business name
- You need leads this week, where Local Services Ads or paid search are the honest answer
- You want an agency with a US office you can visit
Where you show up
Where Local Services Ads fit next to the map pack
In many US service categories, such as plumbing, HVAC and law, Local Services Ads sit above the map. Each place is won differently.
| Map pack and Google Maps | Organic local results | Local Services Ads | |
|---|---|---|---|
| What it is | The three listings with a map, and the Maps app | Your website's pages in the normal results | Paid listings with a Google verification badge, at the top of many service searches |
| What decides it | Relevance, distance and prominence of your profile | Your website's content, structure and authority | Your budget, reviews, responsiveness and proximity, after Google screens the business |
| How you pay | No cost per click; the work is setup and upkeep | No cost per click; the work is pages and fixes | Pay per lead, and it stops when spending stops |
Cost
What local SEO costs with us
One clean profile and fifty messy ones are different jobs, so the check is free and everything after it is quoted in writing.
Free local search check
Free
Before you commit
Profile, categories, listings, reviews and map visibility reviewed, with a short written list of fixes ranked by value. Yours to keep.
Get a quote →Local setup and cleanup
Written quote
After a free call
Profile cleanup, duplicates, listings, location pages, schema, tracking and a review routine for your staff. Scope and exclusions agreed first.
Get a quote →Get Found in AI Search
From £1,500 a month
Monthly, after the audit
Our retainer for businesses where search is a main source of work: technical SEO, AEO and GEO, with a monthly note. Local-only upkeep is quoted separately.
Get a quote →Prices are quoted in pounds and invoiced in US dollars. If calls are coming in but being missed, our Never Miss a Lead package starts from £5,500 setup, plus from £400 a month per location. Every price is confirmed in a written quote after a free call. See all packages and prices.
Sectors
Where local search brings in the work
Businesses where customers search on their phone with a place in mind, then call or visit soon after.
Home servicesService areas, map pack and reviews after every job
Dental and medical practicesPractice and practitioner profiles, careful repliesLaw firmsPractice-area categories and attorney listings
Real estateOffice profiles and neighborhood pagesRestaurants and hospitalityHours, menus, photos and Apple Maps
FAQ
Local SEO in the US: FAQs
What US owners and office managers ask before they hand over access to their profile.
Still have a question?
Ask us directly. A senior engineer reads every question.
Ask about your projectCan you do local SEO for us without an office in the United States?
Yes. SpiderHunts Technologies Ltd is registered in the United Kingdom, with a registered office at 182-184 High Street N, London E6 2JA, and the whole team works remotely. We have no US office, entity or staff. Local rankings depend on your address and listings, not ours, and both are managed online.
Can you get us into the map pack in a city where we have no address?
Not honestly. The map pack ranks businesses partly by distance from the searcher, and the only legitimate way to be near more searchers is a real, staffed location. A location page can still rank in the normal results for a nearby city you genuinely serve.
How much do your local SEO services cost?
The local search check is free. Setup and cleanup are priced in a written quote after a free call, because one clean profile and a group of locations with duplicates are very different jobs. For ongoing search work, our Get Found in AI Search retainer starts from £1,500 a month; local-only upkeep is quoted separately.
We work from home. Should our address show on Google?
If customers do not visit you, no. Google asks service-area businesses to hide their address and list the areas they serve. You still verify from your real address, but it is not shown publicly, and hiding it does not stop you appearing on the map around your base.
Our Google Business Profile was suspended. Can you help?
Usually, yes. We find and fix the cause, such as a keyword in the name or an ineligible address, and prepare the evidence the appeal needs, such as a business license and photos of signage. Google decides the outcome, so nobody can promise reinstatement.
Which changes show up first, and which take longer?
Corrections inside your profile, such as a better primary category or a merged duplicate, can show once Google has processed the edit. Other data sources update on their own schedules, and some lag for months. Reviews and local authority build slowly. We cannot give you a date, but the written check says which fixes we would expect to show first and why.
Can you promise us a top-three spot on the map?
No, and be wary of anyone who does. Map results change with the searcher's location and what competitors do, and Google decides what it shows. What we commit to is doing the work within Google's rules and reporting what changed in calls and visits.
Should we use a call tracking number on our Google profile?
It can be done safely. The usual approach is a tracking number as the primary phone on the profile and your main number as an additional phone, so the listing still matches your website and directories while you see which calls came from the profile.
How do contracts and invoicing work for a US business?
Work is quoted in pounds sterling and invoiced in US dollars at the rate agreed in the quote, so you know the dollar figure before work starts. We work against a written scope, can complete a W-8BEN-E for your accounts team, and accept ACH, wire or card.
Start here
Tell us where you want to be found
Send your business name, address or service area and the searches that matter. An engineer reads it and comes back with what we found, what we would fix first and a straight view on whether local search is the right channel for you.
- You tell us what you needTwo minutes on the form, or a message on WhatsApp.
- A senior engineer reviews itAnd comes back with questions, a realistic range and an honest view on fit.
- Free 30-minute scoping callWe talk through scope, options and a realistic estimate, with no obligation.
Thanks, that’s with us.
A senior engineer reads every enquiry and will reply as soon as they can.
Want to take it further now?
Book a time that suits you, or send a message on WhatsApp.