Your profile shows the same old photo and an offer from two winters ago, and a customer comparing three listings has no sign you are still busy. Google Business Profile posts fix that, if they are specific, timely and written for the person about to call.
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Quick answer
Google Business Profile posts are short updates, offers or events published on your profile, where people see them while deciding whether to contact you. The best ones are specific and timely: a seasonal service, a change to your holiday hours, a real offer with clear terms, or an event with a date, each with one good photo and one call to action.
Think of posts as conversion content first. Google says local results are based mainly on relevance, distance and prominence, so posts are not a shortcut up the rankings; our guide on how to rank on Google Maps covers what is. Their job is to help someone who has already found you choose you.
Canada gives you a natural calendar to post against. Weather drives demand for many trades and services, provincial holidays change opening hours, and Thanksgiving falls on the second Monday in October, not in November. If you serve Quebec, the Charter of the French Language governs commercial communication there, so plan French posts for French-speaking customers.
Post types
Pick the type that fits the message, not the one you used last time.
| Use it for | Always include | |
|---|---|---|
| Update | News, a new service, seasonal reminders, holiday hours notices, a finished project | One clear point and a next step |
| Offer | A genuine promotion with a start and end | Terms, dates, price in Canadian dollars and tax |
| Event | Open houses, workshops, clinics, community days | Date, time, place and how to attend |
How to write one
Each post should take minutes. If your profile basics are not in place yet, start with our Google Business Profile guide.
Decide the single thing the reader should know or do: book a furnace tune-up before the cold, see the new patio menu, note the Canada Day hours. A post that tries to cover three services gets skimmed and ignored. Open with the point, since only the first line or two may show before the reader taps.
Use the words customers use, name the area where it is natural, and keep it short. Mention a real detail: the street you just worked on, the product that just arrived. Do not pack it with keywords or lists of cities, which reads as spam to the customer you are trying to win.
Use your own photo of the work, team, premises or product, taken in good light and relevant to the message. Avoid stock images, heavy text overlays and collages. Make sure you have permission from anyone recognisable, and never post customer details, addresses or licence plates.
Choose the action that fits: call, book, learn more or visit a page. Link to the most relevant page on your site, not the home page by default, and add tracking parameters to the link so you can see visits from the post in your analytics.
Read it on a phone before publishing. Check prices, dates and hours, and that offers state their terms. Then note the next post in your calendar. A steady rhythm you can keep, such as weekly or every other week, beats a burst of activity followed by months of silence.
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A Canadian calendar
Use these as prompts, then set matching special hours in the profile itself, because a post is not a substitute for correct hours.
Snow, ice and cold drive searches for heating, plumbing, towing and snow removal. Post what you are doing about them. Mark Family Day or your provincial equivalent, such as Louis Riel Day in Manitoba, Heritage Day in Nova Scotia or Islander Day in PEI.
Spring clean-ups, roof checks after winter, landscaping, patios and renovations. Victoria Day weekend is a natural launch point for seasonal services and changed hours. Show finished work as the season starts, when people are planning.
Canada Day hours and events, summer menus, air conditioning, cottage season and travel. Post the Civic Holiday hours in provinces that observe it. Events such as open houses and community days suit the event post type.
Labour Day, back-to-school, furnace tune-ups and winter preparation. Thanksgiving is the second Monday in October, so post hours and holiday menus early. Mention Remembrance Day hours where your province observes it.
Christmas and Boxing Day hours, gift cards, year-end appointments and closures. Post hours well before the holidays and make sure the special hours in your profile match, so customers do not arrive at a locked door.
Common mistakes
Posts must follow Google's content policies like the rest of the profile. For regulated professions, check your regulator's advertising standard before posting offers or claims.
No time to post every week?
Our Google Business Profile management service plans posts around your seasons and holidays, uses your real photos and checks every offer with you before it goes live.
FAQ
The things Canadian business owners ask before they commission anything. If yours is not here, put it in the form.
Not directly in any way Google has stated. Google says local results are based mainly on relevance, distance and prominence. Posts earn their place by helping people who already see your profile decide to call, book or visit, and by showing the business is active. Treat them as conversion content.
Post on a rhythm you can keep, such as weekly or every other week, with extra posts around holidays and busy seasons. Consistency matters more than volume. A profile with a steady trail of recent, useful posts looks more active to customers than one with a burst of posts and then silence.
A genuine offer with clear terms. State what is included, the start and end dates, any conditions and the price in Canadian dollars, saying whether GST or HST is extra. If you are in a regulated profession, check your regulator's advertising standard before promoting discounts or making comparative claims.
If you serve customers in Quebec, yes, plan for it. The Charter of the French Language governs French in commercial communication in Quebec, so take advice on what applies to you. Outside Quebec, posting in French makes sense wherever a meaningful share of your customers prefer it.
Your own, relevant photos taken in good light: the finished job, the team, the premises or the product the post is about. Avoid stock images, collages and heavy text overlays. Get permission from anyone recognisable, and never show customer addresses, licence plates or personal details without their consent.
Yes. You can give a manager access to your profile while keeping ownership yourself. A good manager plans posts around your seasons and holidays, uses your real photos and checks every offer and hours change with you first, so nothing goes live that you have not approved.
Start here
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Thanks, that’s with us.
A specialist reads every request and replies personally.
Book a time that suits you, or send a message on WhatsApp.