One content set, many languages
You do not need to translate your knowledge base. The bot retrieves from your English content and answers in the visitor's language.
That means adding a language costs nothing in content work, which is what makes this practical for small teams.
Quality varies by language
| Language group | Typical quality |
|---|---|
| Major western European | Very good |
| Other widely-spoken languages | Good |
| Less common languages | Variable — test before relying on it |
Test in every language you intend to serve, using a native speaker if you can. A blended impression of quality tells you nothing about the weakest one.
Plan the handover carefully
If nobody on your team reads Turkish, do not offer a Turkish-speaking person. Offer a written reply and translate it, or say plainly which languages you support live.
Setting an expectation you cannot meet is worse than a narrower promise honoured.
What it changes commercially
- Enquiries from markets you were not visibly serving
- Fewer abandoned visits from non-native speakers
- Support coverage without hiring for each language
- Clearer data on which markets actually generate interest
Watch for the specifics
Prices, units, dates and legal terms need care across languages and regions. A price in the wrong currency or a date in the wrong format causes real confusion.
Where those matter, state them explicitly in your content rather than leaving them to be inferred.