One site, not five
Separate sites per branch split your authority, multiply your maintenance and confuse customers who find the wrong one.
One well-structured site with genuine location pages outperforms five thin sites, and costs a fraction to maintain.
Structure it properly
- Locations as a custom post type, with address, hours, phone and staff fields
- Services linked to the locations that offer them
- A location finder that works by postcode or town
- Enquiries routed to the branch automatically
Give each location real content
- Local projects and photographs, not stock images
- Which services that branch actually offers
- The team at that location, named
- Local specifics — parking, access, coverage
- Reviews from customers in that area
A location page that is the same text with a town name swapped is worse than no page at all.
Route enquiries correctly
An enquiry from a location page should reach that branch, not head office, and the routing should be visible in the notification.
That single piece of automation prevents the most common complaint in multi-location businesses: enquiries reaching the wrong place and going cold.
Let branches contribute, within limits
| Branch can edit | Head office controls |
|---|---|
| Their opening hours | Brand and design |
| Their team members | Service descriptions |
| Local news and projects | Pricing and terms |
| Their photographs | Site structure |
That balance keeps local content fresh without letting the site fragment.