What actually generates the call
- The phone number, visible on every screen without scrolling
- Coverage — which towns and postcodes, stated plainly
- Price indication — call-out charge and typical ranges
- Photographs of your own work, not stock images
- Certifications, shown rather than mentioned
Trades customers are usually deciding between three websites in five minutes. The one that answers coverage and price gets the call.
Pages worth having
- One page per service you actually sell, specific rather than generic
- Problem pages — the symptom the customer searches for
- Area pages for the towns you cover, with real local content
- A gallery of completed work with brief descriptions
- About, with faces and names
Photographs matter more than design
Twenty good photographs of your own completed work outperform any design refinement. Customers are assessing whether you do good work, and that is the evidence.
Before and after pairs are the most persuasive format and cost nothing but a phone camera and a habit.
Emergency work needs its own route
If you do emergency call-outs, that needs a prominent, separate route with a number and a stated response expectation.
Someone with a leak is not reading your service pages. Make the urgent path unmissable on every screen.
Keep it fast and simple
Trades customers are usually on a phone, often on mobile data, sometimes in a hurry. A heavy site with a slider loses them before it loads.
Fast, clear and phone-first beats elaborate every time in this sector.