How We Run Store Work, Week by Week
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We diagnose before we quote
Before proposing anything, we buy something from your store on a phone, look at the funnel, list the apps and check the product data. That is half a day and it changes what we would recommend in most cases.
A surprising number of store proposals are written without anyone having gone through the checkout. The friction that costs you sales is usually visible in ten minutes.
A new build
| Weeks | What happens |
|---|---|
| 1 | Structure, collections, product data model agreed |
| 2–3 | Theme setup and key template design |
| 4–6 | Products loaded, delivery and payment configured |
| 7–8 | Content, policies, email templates |
| 9 | Testing, real order, real refund |
| 10 | Soft launch to limited traffic |
Catalogue size and content readiness move that timeline more than anything technical.
An improvement project
Rather than one large engagement, a series of shorter pieces with measurement between them. Fix the highest-effect thing, measure four weeks, then decide the next.
- You see results before committing further
- Each change is attributable
- You can stop at any point
- We are accountable for effect rather than for output
What we need from you
- Access, requested on day one even for things needed in week five
- Product data and images, or agreement on who is producing them
- Your delivery costs and constraints, honestly
- Someone to answer questions within a day or so
- Feedback consolidated into one response, not four separate ones
How we communicate
A weekly note on the same day: what moved, what did not, what we need and whether the date has changed. If something is going wrong you hear it that week.
Nobody enjoys the conversation where a deadline is missed by surprise, least of all us.
Frequently asked questions
Do you charge for the initial diagnosis?
Fixed price or hourly?
Can you work with our existing developer?
What if the first change does not work?
Want a straight assessment before committing?
Send us the store URL. We will buy something on a phone and tell you what we found.