Twenty new designs and a blank tag field
You have finished twenty designs for autumn. Each will go on a T-shirt, sweatshirt, mug and tote. Etsy wants a title and thirteen tags per listing. Amazon wants a title, bullet points and search terms. Your Shopify store wants a description that matches your brand voice. Each channel has its own limits and its own ideas about what helps a listing be found.
You start with the first design, write a title, think of tags, write a description, then adapt it for the sweatshirt. By the fourth design you are reusing the same phrases, and by the tenth the tags are getting lazy. The last few designs wait until next week.
The writing multiplies across products and channels
The words are not hard to write once. They are hard to write well hundreds of times, in slightly different formats.
- Every design needs text for each product type and each channel.
- Each channel has limits on title length, tag count and characters.
- Tags need to describe the design, the product, the audience and the occasion.
- Descriptions should mention the product details, which differ by blank.
- Words that attract takedowns must be kept out.
So writing listings becomes a bottleneck, and quality drops as the batch goes on.
What slow or tired listings cost
Designs that wait for text are designs that are not selling. Listings with generic titles and repetitive tags are harder to find. Descriptions copied between products sometimes mention the wrong fabric or care instructions. Rushed tags are also where risky terms creep in, such as brand or event names added to catch searches.
And it takes the seller away from the part of the business only they can do.
The listing drafts we build
- For each design, you add a few notes: what it shows, who it is for, the occasion, the style and any words to avoid.
- Product details, such as fabric, fit and care, come from the catalogue for each blank, not from the design notes.
- A language model, such as OpenAI's or Anthropic's Claude, drafts titles, tags, bullets and descriptions for each channel, following examples of your own best listings for voice.
- Each draft is checked against the channel's limits and your list of terms to avoid, with anything too long or flagged highlighted.
- You review the drafts in one screen, edit what you want and approve.
- Approved text goes to the catalogue and is pushed to each channel with the listing.
| Channel | What is drafted | Checked against |
|---|---|---|
| Etsy | Title, thirteen tags, description | Length limits, terms to avoid |
| Amazon | Title, bullets, search terms | Length limits, terms to avoid |
| Your own shop | Title, description, SEO text | Your style guide |
| eBay | Title, item specifics | Length limits, terms to avoid |
Nothing is published without your approval. The drafts save the typing; the judgement about how to describe your work stays with you.
A batch of designs, listed together
You add notes for twenty designs, which takes a few minutes each. Drafts for every product and channel appear, already within limits, in a voice close to yours. You rewrite the titles you care most about, fix a few tags, and approve. Product details are correct because they come from the blank, not from memory.
The designs go live together, while the season is still coming rather than half over.
Is listing text your bottleneck?
- Designs wait for titles and tags before they can go live.
- Your tags repeat across very different designs.
- Descriptions have mentioned the wrong fabric or fit.
- Brand or event names have crept into tags.
- You adapt the same text by hand for each channel.