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Watching for Things Nobody Has Time to Read

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The shape of the problem

Somebody is supposed to read all the contracts, all the correspondence, all the regulatory updates, all the reviews. In practice they read some, and things are missed.

A classification system can read everything and flag the small proportion that matters, which is exactly the shape AI is good at.

What we build these for

  • Contracts and correspondence for clauses, dates and obligations
  • Regulatory feeds for changes affecting your sector
  • Customer messages for churn signals, complaints and escalation risk
  • Reviews and social mentions for issues clustering around one product
  • Internal reports for the same defect described in different words

False alarms decide whether it survives

An alert that fires weekly and is usually nothing gets ignored within a month, at which point the real one is missed too. We tune for very few false alarms even at the cost of missing marginal cases.

Start wide, review monthly — how many fired, how many mattered, what was done — and tighten on evidence.

Every alert needs an owner and an action

  1. Who receives it
  2. What they check first
  3. What they do if it is real
  4. Where the outcome is recorded, so the tuning improves

Alerts without an action attached are noise with a notification.

Cost and scale

Monitoring one source type with classification and alerting typically £15,000–£35,000. Running cost is low because classification uses small, cheap models — this is one of the more economical AI applications to operate.

Frequently asked questions

How accurate does classification need to be?

High enough that alerts are trusted. For monitoring, precision matters more than recall: better to miss a marginal case than to cry wolf, because a distrusted system catches nothing.

Can it monitor communications?

Technically yes, and it needs care. Monitoring project records is more defensible than monitoring individuals' behaviour, and the distinction matters legally and culturally.

What sources can it read?

Email, documents, RSS and web feeds, ticket systems, review platforms with APIs. Anything requiring interface automation is fragile and priced accordingly.

How do we know it is not missing things?

Periodic sampling: have a person review a random sample of what was not flagged. It is the only honest way to measure recall in production.

Keep reading

Something you should be reading and nobody has time for?

Tell us the source and what you would want to be told about. Monitoring is usually cheap to run and quick to prove.

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