"How much for two front tyres?"
The phone rings. The customer wants a price for two front tyres, today if possible. They do not know the size. The advisor looks up the car, guesses the likely size, and asks the customer to go and read the sidewall. They call back. The advisor logs into the tyre wholesaler's site, picks three options at budget, mid-range and premium, adds fitting, valves, balancing and disposal, and reads out three prices.
The customer wants to think about it. They ring back two hours later. The prices have changed, the mid-range option has gone out of stock at the local depot, and the advisor starts again. Meanwhile a car on the ramp needs a rear tyre that was ordered by phone, and the wrong load rating arrives.
Tyres are quick to fit and slow to sell
The fitting is the easy part. The time goes into sizes, speed and load ratings, brands, stock at the nearest depot, delivery runs and working out a fitted price that includes everything. It is repeated for every enquiry, and much of it is done twice when prices move.
The quote also usually leaves no trace. If the customer accepts later, the advisor has to rebuild it. If the customer does not, there is no record to follow up.
What manual tyre quoting costs
| Step | Where time and money go |
|---|---|
| Finding the size | Calls back and forth with the customer |
| Pricing from wholesalers | Logging in and comparing by hand |
| Adding extras | Valves, balancing or disposal forgotten on some quotes |
| Stock changes | Quotes that cannot be honoured an hour later |
| Ordering | Wrong rating or quantity when ordered by phone |
Tyre enquiries also come in at the busiest moments, so they compete with everything else on the counter. The ones that wait too long go to a fast-fit or an online tyre seller.
How we build tyre quotes that become orders
- The advisor or the customer enters the registration or the size. Where a vehicle data service offers likely fitments, they are shown, with a prompt to confirm against the sidewall.
- Prices and local stock are pulled from the tyre wholesalers you use, where they offer a trade feed or ordering link.
- Your fitting charges, valves, balancing, disposal and margin rules are added automatically, so every quote is complete and consistent.
- The customer receives the options by text or email with a link, and can pick one and choose a fitting time.
- An accepted quote becomes an order to the wholesaler for the right tyre and quantity, and a booking in your diary for after the delivery run.
- Unaccepted quotes are kept, and you can choose whether to send one follow-up message.
We only connect to wholesalers that offer a proper trade link. If one of yours does not, it can still be priced manually inside the same quote screen.
The same call, handled differently
The customer rings. The advisor enters the registration, confirms the size with the customer, and sends three fitted options by text while they are still on the line. The customer picks mid-range an hour later from the link and chooses the three o'clock slot. The order goes to the wholesaler for the right tyre, and the booking is in the diary after the afternoon delivery.
At the end of the week, you can see how many tyre quotes went out, how many were accepted, and which price band customers chose.
- Complete fitted prices every time
- Quotes customers can accept from their phone
- Orders placed for exactly what was quoted
- A record of quotes to follow up or learn from
Is tyre quoting eating your counter time?
- Every tyre quote means logging into a wholesaler's site.
- Fitting extras are sometimes left off quotes.
- Prices change before the customer decides.
- Tyres are ordered by phone and sometimes arrive wrong.
- You do not know how many tyre quotes turn into jobs.