Scrolling past forty waxes to find the one you want
A client wants her legs and bikini done before a holiday. Your online booking lists half leg, three-quarter leg, full leg, then each of those with bikini, with extended bikini, with Brazilian, with Hollywood, and a strip and hot wax version of several. She books full leg and bikini, when she actually wanted extended bikini with hot wax. The therapist finds out on the bed. Now it will not fit the slot, the price is different, and the next client is waiting.
Another client wants her brows tidied and tinted. She finds brow shape, brow tint, brow shape and tint, brow lamination, brow lamination and tint, and HD brows, and is not sure which is which. She rings the salon instead, at the time reception is busiest.
A menu that grows by addition, never subtraction
- Every new combination was added as a new service rather than as an add-on to an existing one.
- Old treatments were never deleted because someone might book them.
- Service names use trade terms that clients do not understand.
- Descriptions are missing or copied between similar treatments.
- The online menu shows everything in the order it was created, not by popularity.
Wrong bookings, phone calls and abandoned carts
Wrong bookings mean treatments that overrun, prices changed at the desk and the next client kept waiting. Confused clients call instead of booking online, which lands on reception at the worst times. Some just close the page. And a long, messy menu makes a salon look less organised than it is.
Restructuring the menu from real booking data
- We export your treatment list and a year or so of bookings from your salon software to see what is actually booked, what is rarely booked and which treatments are regularly changed at the desk.
- With you, we group treatments into clear categories, merge near-duplicates and turn combinations into a base treatment plus add-ons where your software supports it.
- We rewrite names and descriptions in plain words: what is included, which areas, which wax type, and how long it takes, avoiding trade jargon.
- For confusing categories such as intimate waxing and brows, we add a short guided choice on your website: a few questions that point the client to the right treatment and then open the booking.
- The online menu is ordered with the most booked treatments first in each category, and treatments you rarely offer are moved to reception booking only.
- After a few weeks, we compare treatments changed at the desk before and after, and adjust anything still causing confusion.
| Menu problem | Fix |
|---|---|
| Dozens of wax combinations | Base area plus add-ons |
| Brow services clients cannot tell apart | Guided choice and plain descriptions |
| Treatments nobody books | Moved to reception only or retired |
| Trade names | Plain names with what is included |
| Menu in creation order | Most booked first in each category |
Which treatments you offer and what you charge stay your decision. We help present them so clients can find them.
A menu clients can book from without ringing
On a normal day the client who wants legs and bikini chooses legs, picks full, then adds extended bikini as an add-on, sees hot wax is the salon's default for intimate areas, and books a slot of the right length. The brow client answers three questions and lands on shape and tint. Fewer people ring reception to ask which treatment to book, and fewer treatments are changed on the bed.
Does your menu look like this?
- Your online menu has more treatments than you can list from memory.
- Clients often book the wrong variation.
- Reception takes calls asking which treatment to book.
- Many treatments are rarely or never booked.
- Treatment names use terms only therapists understand.