A leaflet in the bottom of a handbag
After a treatment, the practitioner talks through aftercare and hands over a leaflet. The client is thinking about how they look and whether they can go back to work. The leaflet goes in a bag. That evening, they are not sure whether they can exercise, wear make-up or have a glass of wine, and they message you on Instagram at 9pm.
On a busy day, some clients leave without a leaflet at all. Someone had filler and was given the peel leaflet. You have updated your aftercare wording, but old leaflets are still in the drawer.
Why aftercare slips
Aftercare is delivered at the moment when the client is least likely to absorb it, on paper, at a desk where several treatments' leaflets sit side by side.
- Leaflets handed out by hand, sometimes the wrong one.
- Updated wording, with old printed copies still in use.
- No record that aftercare was given.
- Clients unsure how to contact the clinic out of hours.
- No follow-up to check how the client is doing.
The content of your aftercare is a clinical matter for your practitioners. What we fix is getting the right version to the right client every time.
What patchy aftercare costs
| Problem | Effect |
|---|---|
| Wrong or missing leaflet | Clients unsure what to do after treatment |
| Late-night DMs | Practitioners answering questions from their personal phone |
| No record aftercare was given | Harder to show what the client was told |
| Old wording in circulation | Clients following outdated instructions |
| No follow-up | Concerns discovered only when a client complains |
The late-night message is the everyday version of this. A practitioner who answers aftercare questions from their own phone at 10pm is effectively on call without being paid for it, and the answer they give lives in a chat app rather than the client's record.
Early contact matters too. A small concern raised on day two is much easier to deal with than one that surfaces as a public review a fortnight later.
Aftercare that goes out on its own
- Your aftercare instructions for each treatment turned into short, readable messages and a mobile-friendly page, with a version number.
- When a treatment is marked complete in your clinic software, the matching aftercare is sent by text and email straight away.
- Check-in messages at the times your practitioners set, asking how the client is getting on and inviting them to get in touch if they have concerns.
- Replies go to the clinic's shared inbox, not a practitioner's personal phone, and anything that mentions words you choose is highlighted for a practitioner to see first.
- A clear out-of-hours contact route, written by you, in every message.
- A record on the client's file of which aftercare version was sent and when.
The system never answers clinical questions. It sends your content and routes replies to your team.
What changes for clients and staff
Every client receives the right aftercare, on their phone, within minutes of leaving, in the current wording. Check-ins mean concerns come to you early. Practitioners' personal phones stop being the aftercare line.
You can show, for any treatment, what aftercare the client was sent and when.
Updating aftercare becomes a single edit rather than a reprint. When your practitioners change the wording for a treatment, the next client gets the new version, and the drawer of old leaflets can go in the recycling.
Does this sound like your clinic?
- Aftercare is given as a printed leaflet at checkout.
- Clients have been given the wrong leaflet, or none.
- Clients message practitioners' personal accounts with aftercare questions.
- There is no record of what aftercare each client received.
- No one checks in with clients after treatment.