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The Legal Housekeeping Most Sites Skip

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Know what you collect

  1. Form submissions, stored in the database and emailed
  2. Analytics, which may or may not be personal data depending on configuration
  3. Any tracking pixels from advertising platforms
  4. Chat conversations, if you have chat
  5. Comments, if enabled
Most businesses can name two of those five. The audit takes an hour and it is the foundation of everything else.

The privacy notice

What you collect, why, how long you keep it, who you share it with, and how someone exercises their rights. Written plainly, not copied from a generator.

A generated notice that describes practices you do not follow is worse than a short accurate one.

Consent, where required

  • Necessary cookies do not need consent; tracking generally does
  • Consent must be a genuine choice, not a wall with one button
  • Record what was consented to and when
  • Make withdrawing consent as easy as giving it

Be able to find and delete

If someone asks what you hold about them, you need to search form submissions, comments, chat logs, analytics and any CRM. Most businesses have never tried.

Do it once as an exercise. It takes an afternoon and it turns a future deadline into a routine task.

Retention

DataReasonable retention
Form submissionsAs long as the enquiry is live, then delete
Chat conversations30–90 days
AnalyticsAs configured, typically 14–26 months
CommentsIndefinitely, if published

Indefinite retention of form submissions is the most common quiet failure, because nobody ever decided anything.

Frequently asked questions

Do we really need a cookie banner?

Depends on jurisdiction and what you load. Privacy-focused analytics can sometimes remove the requirement entirely.

Can we use a privacy policy generator?

As a starting point. Then edit it so it describes what you actually do, which is the part that matters.

Who is responsible for this?

The business, not the web developer. The developer implements; the business decides and is accountable.

What if we get a data request?

Respond within the statutory period. Having done the exercise once makes it routine rather than alarming.

Keep reading

Not sure what your site collects?

An hour answers it. Happy to help you audit and write something accurate.

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