Never enter listings twice
Properties belong in your property management system and should feed the website automatically. Manual re-entry means stale listings and wasted time.
A property that went under offer on Friday and is still listed on Monday generates enquiries that waste everybody's time and damage your credibility.
Listing pages need to work properly
- Good photographs, sized properly, loading quickly
- Floorplans and EPC where required
- Clear status — available, under offer, let agreed
- Enquiry form that routes to the right branch
- Search and filtering that actually works
The valuation page is the money page
For sales and lettings agencies, the valuation enquiry is worth far more than an applicant enquiry. It usually gets a generic form.
Give it a proper page: what happens, how long it takes, what it costs, who comes, and a form that captures the address and timescale.
Compliance is on the website too
- Fee transparency where required by regulation
- Redress scheme and client money protection displayed
- EPC information on listings
- Property descriptions that are accurate rather than optimistic
Speed matters because of the photographs
Property sites are image-heavy by nature and frequently very slow. That costs you visitors who are browsing on mobile data.
Image sizing and lazy loading are not optional here; they are the difference between a usable site and an abandoned one.