Product Data, Specifications and Trade Enquiries

Your buyers want specifications

A technical buyer wants dimensions, materials, certifications, compatibility and a datasheet. They do not want a paragraph about your commitment to quality.

Structure the site around getting them to that data in as few clicks as possible.

Products as structured data

1. Products as a custom post type with real specification fields
2. Filterable by the attributes buyers actually search on
3. Datasheets and certificates attached to each product
4. Related and compatible products linked
5. Discontinued products kept, marked, with the replacement linked

That last one matters more than people expect. A buyer searching for a discontinued part number should land somewhere useful rather than nowhere.

Search and filtering are the interface

For a catalogue of any size, search and filtering are how the site is used. Default WordPress search will not do it.

Filtering by the attributes buyers care about — size, material, rating, application — is the single most valuable functionality on the site.

Documents need managing

• One current version of every datasheet, not three
• Certificates with expiry dates tracked
• Consistent naming so files are identifiable
• Accessible formats where possible, not scanned images

Trade enquiries and account applications

Make opening a trade account straightforward and visible. A buyer who cannot work out how to buy from you will buy from someone else.

Capture the details you need for an account and route it to someone who will act the same day.

Frequently asked questions