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Problems We Solve

Why Do Our Trade Customers Only Find Out About Missing Lines When the Van Arrives?

Wholesale back orders are found at picking and customers learn at delivery. We build shortage alerts, back order tracking and automatic customer updates.

Updated 3 min readBy SpiderHunts Technologies

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Quick answer — TL;DR

Customers learn about missing lines from the delivery note because shortages are discovered at picking, recorded on paper, and back orders sit in the system with no owner. We build shortage detection before picking, customer notices with substitutes and expected dates, and a back order list that tracks each one until it ships or is cancelled.

The delivery note with the lines crossed out

The driver hands over the order and the customer looks at the note. Four lines have 'short' written against them in pen. One of those was the reason they ordered. They ring your office, who check the system and find the lines on back order, with no date and no idea whether a purchase order is even placed.

A week later, the back ordered stock arrives, and it goes out automatically on the next order. By then the customer has bought it from someone else and does not want it. They refuse the line, and you raise a credit.

Why shortages are a surprise

The system allows orders against stock it believes is there. Then the picker finds the location empty or the count wrong. The shortage is recorded on the pick sheet and may or may not be updated in the system. Back orders are then created by default, without anyone deciding whether the customer wants them, and there is no link between the back order and the incoming purchase order.

  • Stock levels are not reliable enough to promise from.
  • Shortages are found at picking, after the customer has been told everything is fine.
  • Back orders are created by default rather than by agreement.
  • Nobody owns the back order list.
  • Expected dates from suppliers are not linked to the lines that are waiting.

The price of silent shortages

Customers who have planned their week around your delivery find out too late to buy elsewhere. They start splitting orders across other distributors to protect themselves. Old back orders ship to customers who no longer want them, which means redeliveries, returns and credits. Sales reps spend their visits apologising instead of selling.

Back orders also distort your buying. A line with a long queue of old back orders looks like it has strong demand, so the buyer orders heavily, and half of that demand was cancelled weeks ago by customers who went elsewhere.

The shortage and back order process we build

  1. When orders are accepted, each line is checked against available stock and incoming purchase orders. Lines that cannot be met are flagged before picking starts.
  2. The customer gets a message the same day listing any short lines, with a suggested substitute where one exists, and the expected date where a purchase order is due.
  3. Customers can reply or click to accept the substitute, keep the back order, or cancel the line, and their choice updates the order.
  4. Pickers record shortages on the handheld, which updates stock and triggers the same message for anything found short at the shelf.
  5. A back order list, with owner and age, is linked to purchase orders. When stock is booked in, waiting back orders are shown for allocation.
  6. Back orders past an age you set are reviewed with the customer rather than shipped by default.
MomentTodayWith the process
Order acceptedAll lines assumed availableShortages flagged before picking
Customer informedWhen the van arrivesSame day, with options
Substitute offeredIf the rep thinks of itSuggested from your own rules
Back order shipsAutomatically, however lateAfter a check with the customer

Life with visible back orders

The customer knows before delivery what is missing and when it is likely to come. The office works one back order list rather than piecemeal phone calls. Buyers see which shortages are hurting which customers, which helps with what to chase first. And fewer unwanted lines come back on the van.

Is this what your customers see?

  • Short lines are written on the delivery note by hand.
  • Customers ring to ask where missing lines are.
  • Nobody can say when a back order will ship.
  • Old back orders go out to customers who no longer want them.
  • Picking shortages are not always updated in the system.

FAQ

Frequently asked questions

The questions readers ask us after this guide.

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How are substitutes chosen?

From rules you set, such as an equivalent pack size or a named alternative per product. Nothing is substituted without the customer agreeing unless you choose otherwise.

What if our stock levels are wrong?

Picker shortages still trigger the customer message. Over time the shortage data also shows which locations and products are most often wrong.

Do customers need to log in?

No. They can reply to the message or click a link. A trade login is optional.

Will it work with our order system?

Usually. We need to read orders, stock and purchase orders and update order lines, through an API, the database or imports.

Keep reading

More on Problems We Solve

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