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How Do We Sell Optional Excursions Before a Tour and Give Suppliers Accurate Numbers Without a Separate Spreadsheet?

Tour operators sell optional excursions by email and a spreadsheet, then guess supplier numbers. We build pre-booking with payment and supplier numbers.

Updated 3 min readBy SpiderHunts Technologies

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Quick answer — TL;DR

Many tours include optional excursions: a cookery class, a boat trip, an opera night. They are often sold by the tour leader on the coach, or by email before departure with a spreadsheet to track who wants what. Suppliers get rough numbers and payments are chased. We build pre-departure booking for optional extras, linked to each passenger's booking, with payment, supplier numbers and the leader's list kept in step.

A list on the coach and a spreadsheet in the office

Your Sicily tour has three optional excursions: a cookery class in Palermo, a boat trip to the Aeolian islands and an evening at the opera in Catania. Before departure, the office emails passengers a list, and replies come back in the inbox: "We'd like the boat trip, and maybe the cookery class." The office logs them in a spreadsheet, takes some card payments by phone, and tells the suppliers approximate numbers.

On the tour, the leader takes more names on the coach, collects cash, and rings the cookery school to add three people. The opera tickets have to be bought in advance, so late decisions cannot be met. At the end, nobody is quite sure whether the office spreadsheet, the leader's list and the supplier's invoice agree.

Optional extras sit outside the booking

Optional excursions look small, but they combine every awkward part of tour operations: bookings, payments, supplier numbers with deadlines, and changes on tour. Because they are handled outside the main booking, each part is done by hand.

  • Passengers choose excursions by replying to emails, or on the coach.
  • Payments are taken by phone, in cash on tour or not at all.
  • Supplier deadlines for numbers are known to the office but not to passengers.
  • The leader's list and the office list drift apart.
  • Excursion income and costs are not shown against the departure.

Lost income and awkward moments on tour

Passengers who would have booked an excursion in advance do not get round to replying to an email, and by the time they are on tour it is full or the deadline has passed. Cash collected on the coach is hard to reconcile. Suppliers invoice for numbers that do not match either list. And the leader spends time on the coach acting as a sales desk instead of looking after the group.

Passengers also dislike uncertainty. Knowing before they travel that the cookery class is booked and paid is part of the anticipation.

Optional excursions as part of the booking

We build optional extras into the pre-departure process.

  1. Each tour's optional excursions are set up with description, price, supplier, minimum and maximum numbers, and the deadline by which the supplier needs numbers.
  2. Passengers see the options for their departure on their booking or details page and can add them, paying through a secure link (for example with Stripe) or on their balance.
  3. Choices are written to the passenger's booking, so they appear in their final documents.
  4. Before each supplier deadline, the system sends the supplier the confirmed numbers and names if needed, and reminds passengers who have not decided.
  5. Excursions below the minimum by the deadline are flagged so you can decide whether to run them, and passengers are told either way.
  6. The tour leader's briefing shows who is booked on each excursion. Late additions on tour are entered on the leader's phone, with payment recorded, and the supplier notified.
  7. Excursion income and supplier costs appear on the departure costing.
StageWhat happens
Booking to departurePassengers add excursions and pay online
Supplier deadlineNumbers sent, undecided passengers reminded
Below minimumFlagged for a decision, passengers told
On tourLeader adds late bookings on the phone
After the tourSupplier invoice checked against bookings

Excursions handled before the coach leaves

Passengers add excursions when they fill in their travel details. By the supplier deadline, the boat trip has twenty-two confirmed and paid, and the operator gets the number. The opera night has fourteen, tickets are bought, and the four undecided passengers were reminded the week before. On tour, two more people join the cookery class through the leader's phone.

When the supplier invoices arrive, they match the bookings, and the departure costing shows what the excursions contributed.

The leader spends the coach journeys talking about the places ahead rather than taking names and counting change.

Do optional excursions run on spreadsheets?

  • Passengers choose excursions by email reply or on the coach.
  • Cash for excursions is collected by the tour leader.
  • Suppliers receive approximate numbers.
  • The leader's list and the office list do not always agree.
  • You cannot see excursion income per departure.

FAQ

Frequently asked questions

The questions readers ask us after this guide.

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Can passengers still book on tour?

Yes. The leader can add late bookings on their phone, as long as the supplier can take them.

Do we have to take online payment?

No. Excursions can be added to the balance or paid on tour. Online payment is optional and often convenient for passengers.

What about excursions that need names in advance?

The supplier notice can include names and any details the supplier needs, only for those booked.

Does it work with our booking system?

Where your system supports extras on a booking, we use them. Otherwise we hold excursions in a linked record.

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