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Software Strategy

Warning Signs in a Machine Learning Proposal

Proposals are hard to compare without technical background. The signals that reliably indicate a supplier has not thought it through.

Updated 2 min readBy SpiderHunts Technologies

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Quick answer — TL;DR

The reliable signals are absences: no baseline, no data assessment, no mention of what happens after launch, no discussion of what could go wrong, and accuracy promised before anyone has seen the data.

You can assess this without being technical

Comparing machine learning proposals feels like it requires expertise you do not have. Mostly it does not - the strongest signals are about reasoning and completeness rather than technique.

A proposal that is vague about what it will predict and precise about which algorithms it will use has the emphasis backwards, and you do not need to know the algorithms to notice.

The absences that matter

  • No baseline. If nobody proposes measuring the current method, there is no way to prove improvement later.
  • No data assessment stage. A supplier confident without looking at your data is either very experienced with an identical problem or not thinking carefully.
  • Nothing after launch. No monitoring, retraining or support means the model degrades quietly and the cost arrives later.
  • No risks section. Every project of this kind has real risks; a proposal with none has not examined them.
  • No mention of who uses the output. Adoption decides whether it produces value.

Accuracy promised in advance

A supplier guaranteeing a specific accuracy before seeing your data is making a claim they cannot support. Achievable accuracy depends on your data, and nobody knows it yet.

The reasonable version is a commitment to measure honestly against a baseline and to report what is achieved, with a decision point if it falls short. That is a supplier managing risk with you; the guarantee is one transferring it to a number they will later reinterpret.

Solution-first proposals

Proposal saysConcern
We will build a deep learning modelTechnique chosen before the problem was understood
Our platform handles thisProduct being sold, problem being fitted to it
Similar to what we did for another clientReasonable if the problem matches; check that it does
We will start with the simplest approach that could workGood sign
We may find machine learning is not the answerVery good sign

Questions that separate proposals quickly

  1. What would make you recommend we do not proceed?
  2. What is the current process, and how well does it perform today?
  3. What happens to this model in eighteen months?
  4. Who in our business needs to use the output, and how will it reach them?
  5. What data would change your estimate most if it turned out to be poor?

The first question is the most revealing. A supplier with a considered answer has thought about failure, which is the best available evidence that they have thought about the project properly.

A proposal with no risks section has not looked for any.

FAQ

Frequently asked questions

The questions readers ask us after this guide.

Still have a question?

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Is a cheap quote a warning sign?

Not by itself, but check what is excluded - post-launch support and data work are the usual omissions that make a quote look competitive.

Should we get several quotes?

Yes, and give each the same brief. Differences in how they interpret it are informative in themselves.

What if we only understand one proposal?

That is a signal in the supplier's favour. If they cannot explain it to you now, they will not explain the model's behaviour later.

Is a fixed price better?

For a defined feasibility stage, yes. For an outcome nobody can assess yet, a fixed price usually means padding or a change request later.

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