Start on a phone
Open your store on your phone, on mobile data, somewhere away from your office wifi. Time how long the homepage takes, then a collection page, then a product page.
If any of those feels slow to you, it is slow. Your customers are less patient than you are, because they have no investment in it.
Then buy something
- Add a product to the basket and go through checkout
- Note when you first learn the delivery cost
- Count the steps and the fields
- Check the confirmation email arrives and reads properly
- Then refund it and check that email too
The moment you discover the delivery cost is the single most important observation in this whole audit. If it is at the final step, that is your biggest problem.
Check the product pages
- Does it answer the question you get asked most?
- Are the specifications complete?
- Are there reviews, and are they visible?
- Are the images yours, or the supplier's?
- Is delivery information on the page?
Check the bill and the apps
List every app, its monthly cost and what it is for. Identify overlaps and anything nobody has opened in six months.
Then look at what they load on your pages. That combination usually finds both a saving and a speed improvement.
What the findings usually mean
| Finding | Priority |
|---|---|
| Delivery cost only at checkout | Fix first — largest effect |
| Slow on mobile | Fix second — images and apps |
| Thin product pages | Fix third — start with best sellers |
| No reviews | Automate the asking |
| Apps overlapping | Cancel and save |