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How Can a Small Publisher See Which Author Advances Have Earned Out and Which Never Will?

Publishers often cannot say which advances have earned out until royalty season. We build a view of earnings against each advance that updates with sales data.

Updated 3 min readBy SpiderHunts Technologies

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Quick answer — TL;DR

Most small publishers only learn a book's position against its advance twice a year, when royalties are run. We build a view that tracks royalties earned against each advance as sales reports arrive, shows which titles have earned out, which are close, and which are carrying an unearned balance, so acquisitions and backlist decisions start from real figures.

A question nobody can answer in the meeting

At acquisitions, someone asks how the author's last book did. Did it earn out? The answer is 'I think so, I'd have to check the royalty workbook'. Checking means opening last season's statement, finding the carried forward balance, and estimating sales since then from the distributor's latest report.

The same question comes up when an agent proposes a new advance, when you consider a paperback reissue, and when the accountant asks at year end about advances that are unlikely to be recovered. Each time, the answer is reconstructed by hand.

Why the position is invisible between statements

The earn-out position is a by-product of the royalty run. Between runs, sales keep arriving in distributor and platform reports, but they are not turned into royalty earnings until the next statement. The figure exists only on the day statements are produced.

  • Advances are paid in instalments, so the total advanced changes during a contract.
  • Some contracts are joint accounted across books, which changes the earn-out sum.
  • Sub-rights income may count towards the advance under the contract.
  • Reserves against returns hold back part of the earnings.
  • Sales data arrives monthly, royalty runs twice a year.

Making decisions without the figure

DecisionRisk without an earn-out view
Offering on an author's next bookAn advance is set with no view of the last one
Reissue or new editionMoney spent on a title still well short of its advance
Year-end accountsUnrecoverable advances are found late
Marketing spend on backlistEffort goes to titles that cannot earn out either way
Author conversationsYou cannot tell an author where they stand

How an unearned advance is treated in your accounts is a question for your accountant. What we can give you is an up-to-date figure to take to them.

Our method: earnings against advance, updated monthly

  1. Advances by contract, taken from your contracts or advance tracker, with instalments paid to date.
  2. Sales imported monthly from your distributor and ebook and audio reports, using the same title map as your royalty run.
  3. An indicative royalty calculation between statements, using the same rates, clearly marked as provisional.
  4. Rules you set for joint accounting and for which income counts towards the advance, per contract.
  5. A dashboard listing each contract with advance paid, earned to date, balance, and the trend in recent months.
  6. An export for your accountant at year end showing balances and the calculation behind each.

The official position still comes from the royalty statement. The dashboard is a running estimate, labelled as one, so nobody confuses the two.

What the publisher sees on an ordinary Tuesday

You open one screen and see which books have earned out this year, which are within reach, and which are carrying a large unearned balance with flat sales. When an agent sends a proposal, the author's history is there. When you plan the backlist promotions, you can choose titles where extra sales change something for the author and for you.

At royalty time the provisional figure is replaced by the statement figure, and the difference, usually small, is visible.

Take a typical case. A debut novel was bought with a modest advance paid in three parts, the paperback came out last spring, and the hardback returns are still trickling back from bookshops. On the dashboard you see the advance paid so far, royalties earned on each format since publication, a returns reserve holding part of that back, and a line showing monthly earnings flattening after the paperback launch. That is enough to have an informed conversation with the agent about the second book, without anyone opening the royalty workbook.

You probably need this if

  • Nobody can say without digging whether an author's last book earned out.
  • Advances for new contracts are set without reference to past earnings.
  • Your accountant asks about unrecovered advances and it takes days to answer.
  • Joint accounted contracts are tracked in someone's notes.
  • You only see backlist performance when royalty statements go out.

FAQ

Frequently asked questions

The questions readers ask us after this guide.

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Is the monthly figure accurate enough to rely on?

It uses the same rates as your statements but is provisional until the royalty run, mainly because of returns. We label it clearly as an estimate.

Can it handle joint accounting?

Yes, if you tell us which contracts are joint accounted. The balance is then calculated across the linked books.

Does this replace our royalty system?

No. It reads the same sales data and contract rates. If your royalty system can export its balances, we use those as the starting point.

Will it tell us how to treat unearned advances in the accounts?

No. That is for your accountant. We provide the figures and the working behind them.

What do you need from us to start?

Your advance records or contract tracker, the last royalty statements with their carried forward balances, and a year of distributor and platform sales reports. From those we can rebuild the starting position and check it against your statements before anything goes live.

Keep reading

More on Problems We Solve

Start here

Tell us where the admin sits in your publishing house

Describe how submissions, contracts, royalties and title data move around your list today: the inboxes, the spreadsheets and the reports your distributor sends. We will tell you what we would build and what we would leave alone, and if a smaller change would fix it, we will say so.

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