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Software Strategy

Choosing a Supplier for a Custom Build

Proposals look similar and outcomes do not. What to ask, what to check, and the answers that should give you pause before signing anything.

Updated 2 min readBy SpiderHunts Technologies

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Quick answer — TL;DR

Ask how they handle being wrong, who specifically will do the work, and what happens when you want to leave. Those three answers separate suppliers more reliably than any portfolio or price comparison.

The short answer

Every proposal claims experience and a good process. The differences show up in how a supplier handles disagreement, change and the end of the relationship.

Ask about those directly, because the answers are hard to rehearse and very informative.

Questions worth asking

QuestionWhat you are listening for
What would you push back on hereWillingness to disagree
Who exactly will do the workNot a different team after signing
What happens when scope changesA process, not an argument
What went wrong on a recent projectHonesty, and what they changed
How would we leaveA real answer, not discomfort

The last question matters most and is asked least. A supplier comfortable explaining how you would take the work elsewhere is telling you something useful.

Check what you can verify

  1. Speak to a reference whose project is a few years old, not a recent one.
  2. Ask that reference what they would do differently.
  3. Look at something they built that is still running.
  4. Confirm the named people are actually available.
  5. Check the contract says what the conversation said.

An older reference is far more useful than a recent one. Everything looks fine at handover; what matters is how it held up.

Answers that should give you pause

  • A fixed price for work nobody has scoped
  • No questions asked about your process or data
  • Reluctance to name who will do the work
  • Discomfort discussing how you would exit
  • A timeline that assumes nothing goes wrong

The second point is the strongest signal. A supplier who does not ask difficult questions before quoting has not understood the problem.

Start with something small

A short first piece of paid work tells you more than any selection process: how they communicate, whether estimates hold, and whether working with them is straightforward.

It costs a fraction of the project and is the most reliable check available.

FAQ

Frequently asked questions

The questions readers ask us after this guide.

Still have a question?

Ask us directly — a senior engineer will get back to you.

Ask about your project

What is the most revealing question?

How you would leave. A supplier comfortable explaining that is telling you something useful about the relationship.

Which reference should we ask for?

One whose project is a few years old. Everything looks fine at handover; what matters is how it held up.

What is a warning sign in a proposal?

A fixed price with no difficult questions asked first. It means the problem has not been understood.

How do we reduce the risk of choosing wrongly?

Start with a small piece of paid work. It reveals more than any selection process and costs a fraction of the project.

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