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How Do We Track Non-Stock Special Orders So Customers Stop Ringing for Updates?

Builders merchant special orders get lost between customer, supplier and goods in. We build tracking that links each one end to end and updates the buyer.

Updated 3 min readBy SpiderHunts Technologies

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Quick answer — TL;DR

Special orders go missing because the customer order, the supplier purchase order, the supplier's acknowledgement and the goods-in record are not tied together in a way anyone can follow. We build tracking that links them, reads supplier confirmations from email, flags anything overdue and tells the customer when their goods are in.

Where is my bifold door?

A customer ordered a set of bifold doors, a particular roof window and a run of composite decking in a colour you don't stock. The counter raised a purchase order to each supplier. Two weeks later the customer rings. Nobody at the branch knows whether the supplier confirmed a date. The buyer thinks the decking came in, but it might be sitting in goods in with no label. The window hasn't been ordered at all, because the PO was saved but not sent.

Every call like that takes fifteen minutes of someone ringing suppliers and walking the yard. On a busy week the counter fields several of them a day, and each one interrupts a trade customer standing in front of them.

Special orders fall between systems

Stock replenishment is well served by your merchant system. Specials are different. Each one is a promise to a named customer, dependent on a supplier's lead time, and it passes through several hands.

  • The customer order and the supplier PO are linked loosely, if at all.
  • Supplier acknowledgements arrive by email to whoever sent the PO, with a date that is not recorded against anything.
  • Lead time changes are phoned through and forgotten.
  • Goods in receives the item but has no prompt that a customer is waiting for it.
  • Specials collected late clutter the yard, and some are never collected at all.

The cost of a lost special

The customer's job is held up, and they remember that. Staff time goes on update calls. Specials that arrive and sit uncollected tie up cash and space. Worst of all are the ones never ordered or ordered wrong, which are found only when the customer comes to collect.

Specials are also where a merchant earns loyalty from builders and homeowners doing bigger jobs. A branch that keeps its promises on a kitchen's worth of doors and windows is the branch they come back to for the next project. One that loses track of them becomes the story the builder tells on the next site.

End-to-end special order tracking

  1. When a special is raised in your merchant system, we create a tracking record linking the customer order line to the supplier PO line.
  2. The PO is checked as sent. If it is still sitting unsent after a set time, the buyer is alerted.
  3. Supplier acknowledgement emails are read by an AI parser that pulls out the PO number, confirmed date and any changes, and updates the record. Anything it cannot match goes to a person.
  4. Overdue confirmations and slipping dates are flagged to the buyer, with the customer's required date alongside.
  5. At goods in, receiving the PO line prints a label with the customer's name and order, and triggers a text or email to the customer that their goods are ready.
  6. Specials not collected after a set period are listed for the branch to chase.
StageWho needs to knowHow they find out
PO sentBuyerAlert if not sent
Supplier confirmed dateBranch and customerRead from the supplier email
Date slipsBuyer and branchFlag against the customer's date
Goods receivedCustomer and counterLabel and message at goods in
Not collectedBranch managerWeekly list

The counter can answer in seconds

When a customer rings, the counter types their name and sees every open special with its current date. The buyer's morning starts with a list of what needs chasing. Goods in knows immediately that a pallet is a special for a named customer. The yard stops filling with forgotten items.

Is this your branch?

  • Customers ring for updates on specials several times a week.
  • Supplier confirmation dates live in individual inboxes.
  • Specials sit in goods in unlabelled.
  • You have found POs that were never sent.
  • There are uncollected specials in the yard that nobody has chased.

FAQ

Frequently asked questions

The questions readers ask us after this guide.

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Can it read confirmations from all our suppliers?

Most supplier acknowledgements are emails or PDFs with a PO number and a date, which the parser handles. Unusual formats are routed to a person until we add a rule for them.

Do customers get messages automatically?

Only if you want them to. You can switch messages on for all specials or for particular branches and customer types.

Does it replace purchasing in our merchant system?

No. POs are still raised in your merchant system. We add the tracking and alerts around them.

What affects the cost?

The number of suppliers and their formats, how your merchant system links sales and purchase lines, and whether goods-in labels are needed.

Keep reading

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