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What to Build First When You Have Never Built AI

Choosing a first AI project: four criteria for success, five candidates that reliably work, what to avoid first and how to set the success measure early.

Updated 2 min readBy SpiderHunts Technologies

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Quick answer — TL;DR

Pick something high-volume, low-consequence, easily checked and owned by someone enthusiastic. The purpose of a first project is to build capability and credibility, not to transform the business.

Four criteria

  1. High volume — happens daily, so results appear in weeks
  2. Low consequence — an error costs minutes, not money
  3. Easily checked — a person can verify correctness at a glance
  4. Genuinely wanted by whoever does the work now

A project meeting all four succeeds far more often than a better idea meeting two.

Five that reliably work

  • Support triage — classify and route before anyone reads
  • Sales research briefs — nothing customer-facing, immediate feedback
  • Document extraction on one document type with review
  • Quality checking of work people already produce
  • Meeting notes to actions, into your task system
All five are checkable in seconds by the person receiving the output, which is the property that makes a first project safe.

What to avoid first

Anything customer-facing without review, anything financial without a rule layer, anything where the domain expert is your busiest person, and anything where success is defined vaguely.

Those are all buildable later, with more credibility and a team that has learned how these projects work.

Set the success measure now

One number, agreed before starting, that means it worked. Time per item, straight-through rate, response time — whichever fits.

Also agree what would mean stop. A first project with a defined stopping condition is much easier to get approved.

Then decide the second one

The value of a first project is partly the capability: an evaluation discipline, a monitoring pattern, people who know what these systems need.

The second project is faster and cheaper because of it, and it can be more ambitious for the same reason.

FAQ

Frequently asked questions

The questions readers ask us after this guide.

Still have a question?

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How much should a first project cost?

£8,000–£20,000 for something real. Below that is usually a demonstration; far above it is a large bet on an unproven capability.

How long before we know?

Four to six weeks to a working system, another six weeks of live use before the numbers are meaningful.

What if it fails?

You will know why, cheaply, and the evaluation discipline transfers to the next attempt. That is a much better outcome than a large project failing slowly.

Should we tell the whole company?

Not at launch. Two or three users first, then widen once it is behaving. First impressions are hard to revise.

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