28 problems pr agencies bring us, each with the cause, what it costs and what we build to fix it.
PR agency media lists go stale as journalists move desks and titles close. We build a contact record that flags bounces, moves and gaps before the next pitch.
PR agency journalist notes live in personal inboxes and leave when staff do. We build a shared journalist record that fills itself from pitches and replies.
When two PR agency account teams pitch the same journalist the same week, the agency looks disorganised. We build a pitch log that warns before anyone sends.
PR agency teams miss journalist requests that suit their clients because nobody reads them all in time. We build a triage feed that matches requests to clients.
A journalist asks a PR agency to stop sending releases, and a month later another team emails them. We build one suppression record that every list checks.
PR agencies send releases from Outlook and mail merges, then cannot say who got what. We build a distribution record per release that feeds follow-up calls.
PR agency embargoes get muddled across time zones, versions and forwards. We build an embargo register with set times, reminders and a lift-off checklist.
PR agency teams search Google Alerts and news sites to find client coverage, and still miss pieces. We build one coverage feed with matching and a review queue.
PR agency staff screenshot, crop and paste every web, print and paywalled piece into clippings. We build a step that captures, labels and files each one.
PR agency coverage books are assembled by hand in PowerPoint every month. We build a generator that pulls pieces, clippings and notes into your layout.
PR agency teams read every article to see if key messages and spokespeople made it in. We build a coverage analysis step that marks messages, quotes and tone.
PR agency broadcast coverage is logged from memory and scraps of audio, so interviews go unreported. We build a broadcast log with clips and transcripts.
PR agency press releases stall in client approval chains, with versions lost in email. We build a sign-off route showing who holds it and what changed.
PR agency releases reuse old boilerplates, job titles and quotes nobody re-approved. We build a library of approved text with owners, dates and expiry checks.
PR agency releases for several markets get lost across translators, local offices and time zones. We build one release record with local versions and sign-off.
PR agency crisis contact trees sit in old PDFs with wrong numbers. We build a live contact tree with rotas, call-down tracking and escalation.
PR agency holding statements are written from scratch during a crisis. We build a statement library per client, pre-approved by scenario and kept current.
In a crisis, PR agency media enquiries reach five people by phone, email and DM. We build one log with owners, deadlines and what each journalist was told.
PR agencies hear about bad client stories from the client at 7am. We build out-of-hours alerts that filter noise and wake the duty manager only for real risk.
PR agencies juggle awards deadlines for many clients in a spreadsheet nobody updates. We build an awards calendar that tracks categories, stages and dates.
PR agency awards entries stall waiting for client results, quotes and images. We build an evidence request per entry that tells clients exactly what to send.
Journalists want real customers to interview, and PR agencies scramble to find one. We build a case study register with consent, availability and past use.
PR agency teams chase client diaries when a journalist wants comment within hours. We build a spokesperson board with topics, availability and approved lines.
PR agency interview briefing notes take hours to research. We build a briefing pack generator that pulls journalist history, key messages and approved lines.
PR agencies lose forward features buried in media packs and emails. We build a features calendar that matches each feature to clients and reminds the team.
PR agencies lose time finding the approved, credited, high-res image each journalist wants. We build an image library with credits, usage notes and share links.
PR agencies send product samples to journalists and lose track of who has what. We build a samples log with stock, dispatch, returns and coverage links.
PR agency press launch RSVPs are tracked across emails, calls and a spreadsheet. We build an event guest list with invites, reminders, check-in and follow-up.