28 problems marketing agencies bring us, each with the cause, what it costs and what we build to fix it.
Marketing agency retainers leak through quick asks that nobody logs against scope. We build request capture that shows scope used per client before month end.
Marketing agencies bill retainers in Xero and log time in another tool, so client profit is a guess. We join fees, time and costs into one view per retainer.
Marketing agency account managers lose days each month pasting GA4, ads and social numbers into decks. We automate the data pull so they write the insight.
Marketing agencies message freelancers one by one to find who is free and who has the skills. We build a freelancer pool with skills, rates and availability.
Marketing agencies pay freelancer invoices without checking them against bookings, and rechargeable costs never reach the client. We match and flag each one.
Marketing agencies rarely know what a pitch cost in staff time and creative work. We track pitch effort and outcomes so you choose which pitches to enter.
Marketing agencies lose the start of each new client chasing access to ad accounts, GA4 and social pages. We build an access checklist that tracks each request.
When staff leave a marketing agency, client logins and 2FA codes often go with them. We build an access register so leavers are removed and nothing is lost.
Marketing agencies wait on clients to approve social calendars, with feedback in emails and PDFs. We build a per-post approval flow with deadlines and a record.
Marketing agencies check client ad spend against budget by hand, and overspend is found at month end. We build a pacing view across all accounts with alerts.
Marketing agencies that pay ad platforms and rebill clients lose track of spend, fees and card charges. We reconcile platform invoices to client bills monthly.
Marketing agency traffic meetings rebuild the week from memory and a whiteboard. We build a resourcing view from projects, retainers and leave.
Marketing agency studios start work on briefs missing sizes, deadlines and brand rules, then redo it. We build brief intake that checks it is complete first.
Marketing agency contracts limit amend rounds, but nobody counts them and feedback arrives in pieces. We build amend tracking per job with a clear round count.
Marketing agencies see invoices to corporate clients rejected for missing or used-up PO numbers. We track client POs per job so every invoice goes out right.
Marketing agencies argue with clients over unused retainer hours because rollover is not tracked. We build an hours ledger per retainer both sides can trust.
Marketing agencies retype supplier form details on insurance, policies and accounts for every pitch tender. We keep approved wording ready for each new form.
When a marketing agency account manager leaves, client history, preferences and promises go too. We build a living client record that makes handover routine.
Marketing agency clients often give notice after months of warning signs nobody joined up. We build a client health view from signals already in your tools.
Marketing agency staff lose time finding current client logos, fonts and approved images, and old versions get used. We build a brand asset library per client.
Marketing agency billing waits on account managers to confirm retainers, extras and recharges. We build a billing run that drafts each client invoice.
Marketing agency account managers write weekly WIP updates by hand from the project tool. We generate a status draft per client from tasks and approvals.
Marketing agencies run influencer campaigns from spreadsheets and DMs, losing track of contracts, posts and payments. We build one campaign tracker for it all.
Marketing agencies juggle printer quotes, proofs and deliveries by email for client print jobs. We build a production tracker from quote to delivery and rebill.
Marketing agency retainers go years without a rate review because renewal dates slip past. We build a review calendar with each retainer's history ready.
Marketing agencies lose track of client articles between brief, freelance writer, edit, client approval and publishing. We build one pipeline across clients.
Ad disapprovals and policy warnings land in different client inboxes, so marketing agencies find them late. We collect them per client with alerts to owners.
Marketing agencies pay for SEO seats, call tracking numbers and tools per client, then forget to recharge or cancel them. We build a register per client.