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Software Strategy

The AI Questions Boards Should Ask in 2026

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Why the board conversation about AI has changed

Two years ago the board question was whether the company was doing enough with AI. The honest answer was usually no, and management came back with a pilot.

Now most growing businesses have AI in several places: bought tools, features switched on inside existing software, an internal build or two, and staff using assistants on their own initiative. The question has shifted from adoption to oversight. Is the money producing anything? Is anything dangerous happening? Would we know?

Directors do not need to understand how the models work. They need to ask questions that separate a management team in control from one that is enthusiastic. These are the questions we would want asked if we were sitting on your board.

Questions about where AI is used

  1. Can you give us a complete list of where AI is used in the business, including inside software we already buy? A good answer is a list with owners. A worrying one is a description of the two projects management is proud of.
  2. How did you find the uses you did not start? If the answer is 'we asked around', ask what checks exist on expense claims and software invoices.
  3. Which uses touch customers directly or make decisions about people? These deserve separate attention and the answer should come quickly.

Questions about money

  1. What is our total AI spend this year, including staff time? Licences are the visible part. Integration, data work, review time and vendor usage charges are often larger.
  2. Which projects have measurably paid back, and how was that measured? Look for a baseline taken before the change. Our view on measuring AI ROI honestly is that without a baseline, the number is a guess wearing a suit.
  3. What have we stopped? This may be the most useful question on the list. A management team that has never killed an AI project is either very lucky or not looking.
  4. Where would the next pound of AI spend go, and why there? A good answer names the business problem first and the technology second.
If every AI project is reported as a success, the reporting is the problem.

Questions about risk and control

  1. What are the three AI-related failures that would hurt us most, and what stops each one? Ask to see the controls rather than hear them described. An AI risk register makes this a five-minute conversation.
  2. Where does AI output reach a customer, a payment or a decision without a person checking it? Not all such places are wrong, but each should be a deliberate choice.
  3. What customer or employee data goes to third-party AI providers, and under what terms? Specifically, whether data is retained or used for training.
  4. If our main AI vendor changed its pricing or withdrew a product next quarter, what would happen? Probing dependency, not expecting a disaster plan.

Questions about regulation and exposure

  1. Do any of our AI uses fall under the EU AI Act's high-risk categories, and what is our plan? Relevant for anyone with EU customers, staff or operations. Hiring, credit and insurance uses are the common ones. Dates have been moving, so the answer should reference legal advice rather than a remembered deadline.
  2. Have we checked our insurance cover for AI-related claims? Professional indemnity and cyber policies are being reworded, and exclusions can appear at renewal without much fanfare.
  3. Who in management is accountable for AI, and how often do they report to us? One name. If it is a committee, ask who chairs it and what it has decided.

What good answers sound like

Across all fourteen questions, the pattern of a strong answer is consistent.

Good signWarning sign
Specific numbers with the method explainedPercentages with no baseline
Named owners for each use'The team is across it'
Projects stopped or scaled backEverything described as promising
Risks described in business termsRisks described only as 'hallucinations'
Honest 'we do not know yet, here is when we will'Confident answers that change between meetings
Costs including people's timeLicence costs only

Directors should also watch for the opposite failure. A management team so worried about risk that it has banned everything is not in control either. Staff are using AI anyway, just on personal accounts where nobody can see it.

How often boards should discuss AI

For most growing businesses, a short written AI update each quarter and one longer discussion a year is proportionate. The quarterly note should cover spend against budget, results on active projects, anything stopped, incidents and near misses, and changes to regulatory exposure. Two pages is plenty. If you already produce a regular board pack, add it as a section rather than creating a separate document.

The annual discussion is where strategy belongs: which bets to continue, which capabilities to build internally and which to buy. When boards ask SpiderHunts to contribute to that discussion, we usually find the most valuable thing we can offer is a plain account of what is technically realistic in the next twelve months, and what is being oversold.

Where the answers reveal gaps in data, integration or measurement, those are fixable engineering problems. Our enterprise AI service exists largely to close them.

Frequently asked questions

Should a board have an AI expert on it?

It helps but is not essential for most growing businesses. Directors asking sharp commercial and risk questions provide more oversight than one technical member whose views the rest of the board defers to. An external briefing once a year is a cheap alternative.

What AI metrics should a board see?

Total AI spend including people's time, measured results against a pre-project baseline for each significant use, projects stopped, incidents and near misses, and progress on regulatory actions. Avoid usage statistics on their own, because high usage says nothing about value.

Is AI a board-level risk for a small company?

It becomes one when AI makes decisions about people, handles sensitive data, or touches customers or payments without review. A business using AI only for internal drafting may reasonably keep it at management level with an annual note to the board.

Who should be accountable for AI in management?

One named executive, often the COO or CFO in growing businesses rather than a technical lead, because the questions are mostly about spend, risk and process. They can delegate the technical work but should own the reporting.

Keep reading

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