Software for Hospitality and Events

Buy the standard bookings

Table reservations, hotel rooms and ticketing are solved categories with good products, integrations and, importantly, distribution. Building your own means rebuilding a channel as well as a system.

Where products consistently fall short is functions and events: the wedding, the conference, the corporate dinner. These are bespoke, negotiated, and planned over months.

Function and event management

• An enquiry pipeline with availability held provisionally
• Package building — room, catering, drinks, AV, staffing — priced as it is assembled
• Deposits and staged payments with automated chasing
• A running sheet generated from the booking, for the operations team
• Dietary requirements and final numbers, collected from the client without email chains
• Post-event invoicing reconciled against what was actually consumed

Most venues run functions on a spreadsheet, an email thread and one person's memory. The handover from sales to operations is where it breaks, every time.

The sales-to-operations handover

This is the single most valuable thing to fix. What was sold has to reach the kitchen, the bar, the AV team and the floor staff accurately and late enough to include final numbers.

1. One record from enquiry to invoice — no re-entry between sales and operations
2. A running sheet generated automatically, with a change log
3. Final numbers deadline enforced by the system, with a reminder chain
4. Changes after the deadline flagged and priced
5. Operations able to see the full history, including what was promised in emails

Staffing

Event staffing is a scheduling problem with skills, availability and last-minute change. Casual staff mean high turnover and constant onboarding.

• Shifts offered by skill and availability, accepted on a phone
• Certifications tracked — licensing, food safety, first aid
• Hours captured on site, feeding payroll directly
• Last-minute cover requests broadcast to eligible staff

Deposits and cancellations

Cash flow in events is deposit-driven and cancellation terms are the difference between a profitable year and a difficult one.

Automating the schedule — deposit at booking, staged payments, balance before the event, with automated chasing and clear terms — removes an uncomfortable conversation and improves collection rates measurably.

Frequently asked questions